Beast Packs

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Internet sensation, MrBeast, is extending his well-known online dominion by launching a unique partnership with Jack Link’s to create a brand new line of beef jerky snacks.

Jimmy, also recognized as ‘MrBeast’, is undoubtedly one of the most well-known individuals online. He’s best known for running the world’s most subscribed YouTube channel, but that’s not all. He also owns a widely popular chocolate brand and hosts an exceptional game show, breaking records on Amazon Prime.

For several years, he has been venturing beyond the norm and transcending his expected identity as a social media celebrity, moving more into the mainstream. His most recent project serves as yet another demonstration of his real-world popularity.

On May 13, 2025, Jack Link’s, a well-known American beef jerky brand, announced that they have joined forces with internet sensation MrBeast to launch a series of unique snack products under the brand name ‘Beast Packs.’

MrBeast partners with Jack Link’s for beef jerky snacks

Each snack pack will hold single servings of beef jerky and meat sticks, all bearing the distinctive mark of MrBeast’s brand, intended to make snacking as effortless and hassle-free as you can imagine.

For MrBeast, this collaboration was an immediate agreement. “I’ve been consuming Jack Link’s jerky since my early days, so partnering with them feels like a logical step,” the YouTuber expressed in a press statement. “Now, we get to create something exciting and delicious for our audience – I can hardly wait for everyone to see what innovative ideas we come up with.

Troy Link, the CEO of Jack Link’s, was equally enthusiastic about meeting up with the influencer. “We are extremely thrilled to team up with MrBeast,” he expressed. “Jimmy’s entrepreneurial spirit and commitment towards his followers mirror our values at Jack Link’s perfectly. We anticipate that this collaboration will attract a fresh wave of consumers into the meat snacks market globally.

Images depicting our collaboration are now circulating on the web, showcasing three distinct tastes: the Original, the Turkey-infused, and the Teriyaki variant.

More pics below 👇

— CPG WIRE (@cpgwire) May 13, 2025

The first appearance of Jack Link’s Beast Packs is scheduled for the Sweets & Snacks Expo held in Indianapolis from May 13 to 15.

In a recent development, Donaldson has secured another significant victory in the food industry following his collaboration with YouTube personalities Logan Paul and KSI on Lunchly, a new product that rivals Lunchables but positions itself as a healthier option. However, dieticians have offered a contrasting perspective regarding the brand’s alleged health advantages.

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2025-05-14 02:56