As a passionate follower and admirer of Indian cinema, I am absolutely thrilled about the strategic alliance between Banijay Asia and Nadiadwala Grandson Entertainment (NGE). The combined forces of these two powerhouses in the industry promises an exciting era of top-tier content creation for audiences worldwide.
Banijay Asia teams up with Nadiadwala Grandson Entertainment (NGE), an Indian production company, to create unique series, movies, and adapt foreign successes to suit Indian viewers’ tastes.
Under the guidance of CEO Deepak Dhar at Banijay Asia, a division of Banijay Entertainment, and veteran producer Sajid Nadiadwala leading NGE, this partnership intends to generate high-quality content for audiences not just in India, but globally.
Nadiadwala is recognized for creating popular franchises like “Housefull” and “Baaghi,” as well as critically praised films such as “Chhichhore,” “Super 30,” and “Highway.” Recent productions include “Chandu Champion” and “Satyaprem Ki Katha.” Upcoming is “Housefull 5,” the newest addition to the blockbuster comedy franchise featuring Akshay Kumar and Riteish Deshmukh.
Banijay Asia has left an impression with series adaptations such as “The Night Manager” (streaming on Disney+ Hotstar) and “Call My Agent: Bollywood” (available on Netflix), along with original productions like “Dahan” and “Undekhi.” Their collection also features well-liked unscripted programs like “The Kapil Sharma Show” and “MTV Roadies.” In the future, they plan to create Indian adaptations of shows such as “Monk,” “House,” and “Suits.”
As a passionate movie enthusiast, I’m thrilled to announce our collaboration with the extraordinary Sajid Nadiadwala, whose impact on Indian cinema is truly unmatched. His dedication to storytelling and his unique ability to resonate with both Indian and international audiences makes this partnership an intriguing one. With Sajid’s creative genius and our knack for content creation, we are primed to redefine the boundaries of entertainment, setting new standards in this captivating world.
At NGE, we’ve consistently aimed to provide exceptional entertainment tailored for Indian viewers, asserts Nadiadwala. Collaborating with Banijay Asia to develop innovative content spanning various genres and formats is an exhilarating endeavor for us. Our ambition has always been to redefine the boundaries of entertainment, and this partnership marks a substantial stride in realizing that vision.
Mrinalini Jain, who serves as the group chief development officer at Banijay Asia and EndemolShine India, expressed: “Collaborating with Nadiadwala Grandson Entertainment presents a distinctive chance to merge our content creation abilities with Sajid Nadiadwala’s cinematic perspective. His unequaled talent and creative flair are priceless resources in this joint effort, symbolizing a mutual dedication to creativity, innovation, and top-tier storytelling. Our goal is to challenge the limits of entertainment by producing captivating originals and adaptations that will enthrall audiences not just in India but globally.”
The Nadiadwala clan has been involved in movie making since 1955. Following Abdul Karim, Abdul Gaffar, Farruk, Habib, and Suleman, this family produced approximately 200 films. Sajid Nadiadwala entered the production scene with his first film “Zulm Ki Hukumat” in 1992.
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2024-08-13 08:46