As a reviewer with a penchant for historical dramas and a soft spot for family-run businesses, I must say that the upcoming TV series about Bacardi is shaping up to be quite an intriguing prospect. Having had the privilege of exploring the rich history of several iconic brands in my time, I can’t help but feel a sense of anticipation for this journey into the world of rum and revolution.
Secuoya Studios and Arrivelo Productions are joining forces to create a groundbreaking television series, delving into the history and enduring impact of the Bacardi spirits empire.
Drawing inspiration from the actual events surrounding the establishment and worldwide acclaim of Bacardi, this series is being jointly created with The Bacardi Archives – an exclusive collection owned and curated by the Bacardi corporation itself.
Secuoya characterizes the show’s storyline as one of ambition, struggle, and family that centers on Don Facundo Bacardí Massó and his dream to launch the world’s first light-bodied rum. The series will depict the company’s journey from its modest origins in Cuba during the 1800s, through numerous obstacles such as hardship, political instability, economic downturn, and forced exile from its native land, to its transformation into a global spirits powerhouse.
Though exact show details are yet to be finalized, Secuoya notes that the historical drama will delve into significant topics from the era, such as political upheaval, economic struggles, territorial exploration, societal transformations, women’s liberation, commercial conflicts, Theodore Roosevelt’s presidency, and the treacheries of Cuban revolutionaries leading to their exile.
Established back in 1862, Bacardi has been under family ownership for over 160 years now. Currently, it stands as the largest privately held global spirits corporation, with over 200 distinct brands and labels. Just recently, Forbes recognized Bacardi as the 79th top company worldwide to work for.
Leadership for this production is being taken by the skilled showrunner and director, Jonathan Jakubowicz (“Resistance,” “Hands of Stone”). More talented individuals from behind and in front of the camera will be revealed shortly.
“For the past two centuries, the Bacardi company has played a role in the events shaping Cuban history while also leading one of the greatest entrepreneurial stories of all time,” Jakubowicz said of the story he plans to tell. “It’s a true honor to bring this never-before-heard story to life with the help of its protagonists, who have graciously opened their archives to us. I have always dreamed of creating an epic that captures the complex history of Latin America and its relationship with the United States and Europe.”
Currently, Secuoya and Jakubowicz have a finished pilot script and a guide (known as a “bible”) for the initial season of their show. Although everyone involved is keen on creating a multi-layered story spanning multiple seasons, Brendan Fitzgerald, CEO of Secuoya, has stated that they won’t hold back in any way when it comes to producing the first season.
The executive shared with EbMaster before today’s announcement that while we’ve discussed the number of seasons, our current focus is on creating an exceptional single season filled with our most innovative concepts to offer something extraordinary. After this, we will shift our attention to the next project. In the executive’s opinion, this is what the market needs now, as delaying ideas for a later season might prevent future seasons from materializing.
Recognizing that we’ve passed the height of television production, often referred to as “peak TV,” Fitzgerald notes that the current market remains competitive and cluttered. To stand out amidst the din, the Bacardi series must offer something unique and exceptional.
As a film enthusiast, I understand that just before our series debuts on any given platform, another top-tier TV production is likely to be released by someone else. Two weeks after we launch, there’ll be yet another one. It’s this short window of opportunity that we have to captivate the world’s attention.
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2024-10-10 16:16