As a devoted movie buff with decades of experience under my belt, I’ve seen the tides of the streaming industry ebb and flow. The latest Kantar Entertainment on Demand report for Q2 2024 has piqued my interest, revealing some intriguing shifts in the UK market.
In Q2 2024, “Baby Reindeer” on Netflix became the most-viewed streaming series in the UK, despite a decrease of 300,000 subscribers in the overall market, as indicated by Kantar’s recent Entertainment on Demand report.
In contrast to the market shrinking, Disney+ garnered the most new subscriptions in the U.K. during the second quarter, amounting to 19%. This success was driven by the debut of “Grey’s Anatomy” Season 20 and continued popularity of “Shogun.” Conversely, Apple TV+ experienced a significant drop and ranked fourth with a 12% share, breaking its six-month run at the top.
In Q2, Prime Video recovered from a slow start and took the number two spot, majorly fueled by the success of “Clarkson’s Farm” Season 3. This farming documentary was the second most-watched title in Great Britain, surpassed only by “Baby Reindeer.”
Warner Brothers Discovery’s channels, including TNT, EuroSport, and Discovery+, saw a significant increase in rankings to the third spot. Approximately a quarter of their recent subscriber growth can be attributed to sports programming – marking a new peak for the company within the past year.
Notably, “Star Trek” surpassed “Yellowstone” as the top franchise drawing new Paramount+ subscribers for the first time in over a year. Yet, this achievement failed to halt the platform’s shrinking market share. Persistently, Paramount+ faces subscriber loyalty concerns, with a consistently low Net Promoter Score for the past year.
Approximately 19.5 million British households now have a paid streaming service, representing a decrease of 300,000 subscribers since the first quarter. Just 8% of the UK population joined a new video-on-demand platform during the second quarter – the smallest number of new sign-ups in the past year.
In the report, it was mentioned that there’s been growing approval for ad-subsidized plans among British streamers. Now, approximately 47% of them are open to watching ads in exchange for lower prices, compared to the 42% who expressed this preference 18 months prior.
Approximately two out of every three Netflix users (53%) go straight to the platform when looking for something new to watch.
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2024-07-24 16:17