Unrivaled Women’s Basketball Games Feature Ad-Free Quarters — Which Big Leagues Can’t
The three-on-three women’s basketball league for start-ups, featuring teams like the Phantoms and Lunar Owls, has recently been established as an alternative for players who usually compete abroad during the WNBA offseason. However, it offers something unique not just to the players, but also to its sponsors. In each game, two out of the four seven-minute quarters are played without any commercial breaks.