Indian Content Veterans Unite to Form Madlab Alpha, Target ‘Bold’ Storytelling (EXCLUSIVE)
The joint venture, formed by Bodhitree Multimedia Limited, Madlabs Films, and Universe of Ideas, is designed as a breeding ground for up-and-coming storytellers in an industry that the founders perceive as becoming oversaturated with predictable content. To kick things off, they’ve assembled an initial investment of INR2.5 billion ($30 million), with the first phase of project development expected to unfold within the next 2 to 3 years.