Arab Filmmakers Focus on Young Audiences, Lament ‘Unfair Fight’ With U.S. Films, Having to Westernize Stories to Reach Hyper-Connected Teens

As a cinephile who has traversed the globe to witness the diverse tapestry of film industries, I find myself deeply moved by the struggles and triumphs of Arab filmmakers as they navigate the challenging waters of a burgeoning industry. The passion and dedication these artists display in their pursuit of authentic narratives that resonate with their youthful audiences is truly inspiring.


When starting out in an emerging movie business sector, such as that of the Arab region which includes countries like Saudi Arabia, Kuwait, and the United Arab Emirates, filmmakers often rely on established genres like family dramas, romantic comedies, or action thrillers. However, recognizing the highly connected and media-savvy younger demographic in these regions, filmmakers are now tailoring their productions to cater to this audience’s preferences.

Prior to the 11th installment of the Sharjah International Film Festival for Children and Youth, happening from October 6th to 12th in the UAE, three filmmakers shared their thoughts on the significance of regional film festivals with EbMaster, discussing the obstacles that persist when creating movies for children and young viewers in a rapidly Westernizing Arab world.

Indeed, I’ve noticed a void in the market for films tailored to young audiences in this region,” I find myself remarking. “Young viewers yearn for stories that resonate with their lives, narratives that mirror their own experiences. Although there are some productions designed for this audience, they frequently fall short when it comes to authentic storytelling and character portrayal. By focusing on films geared towards the youth, filmmakers can cultivate a stronger bond and empathy within the community.

Ahmed Alkhudari, creator of “Amakor,” acknowledges that young viewers in the Arab world are eager for content. However, he points out that local filmmakers face a challenge due to the widespread availability and variety of foreign movies and TV shows from Europe and the United States, making it difficult for them to compete.

Arab Filmmakers Focus on Young Audiences, Lament ‘Unfair Fight’ With U.S. Films, Having to Westernize Stories to Reach Hyper-Connected Teens

Young viewers can stream Netflix, Prime Video, and the world on their smartphones. They’re comparing our movies to ‘Bad Boys for Life’ and ‘Top Gun: Maverick,’ which puts us under immense pressure. We’re up against big-budget Hollywood productions, yet we aim to provide enjoyable content without the same resources or freedom of speech. This feels like an unbalanced competition.

Alkhudari stated that younger audiences tend to prefer foreign movies, particularly those in English. They’d rather watch ‘Inside Out’ in its original language, even in a cinema setting. This preference for English-language films has left filmmakers pondering whether they should start producing their own work in English. Can you appreciate the complexity of the predicament we find ourselves in? We’re now contemplating switching the language of our movies.

As a passionate admirer, I’d say that for the exceptionally talented British-Palestinian filmmaker Farah Nabulsi – famously recognized with an Oscar nomination for her 2020 short film “The Present” – creating narratives deeply rooted in her heritage and homeland is a significant driving force behind her cinematic journey. In the profoundly engaging film “The Teacher,” Nabulsi masterfully delves into the cultural collision by weaving a tale about a Palestinian educator (Saleh Bakri) who grapples with maintaining his political activism while nurturing a blossoming romance with a British volunteer, portrayed by the captivating Imogen Poots.

I strongly believe it’s crucial for young individuals to look up to role models they respect deeply, not just for their accomplishments, but also for their genuine motivations. In Palestine, I create films about a longstanding issue that resonates powerfully today amidst the ongoing suffering in Gaza. By being a filmmaker committed to creating meaningful and impactful work on a global scale, I strive to serve as a role model.

Nabulsi emphasizes the significance of interacting with younger audiences when she travels with “The Teacher”. She explains that whenever opportunities arise involving youth or students, she strives to participate if possible. For instance, if invited to address students at a university, she makes every effort to accommodate this engagement. Festivals like Sharjah and the Ajyal Film Festival in Doha catch her interest due to their focus on young audiences.

At present, budding talents can acquire the necessary skills to produce content through Arab Film Studio’s programs, which fall under the Creative Media Authority of Abu Dhabi. This was shared by Al Awadhi when asked about possibilities for transforming young viewers into filmmakers of tomorrow. The AFS doesn’t just provide instruction in scriptwriting, narrative and documentary filmmaking or even directing commercials, but also offers a chance to engage with the broader creative industry in Abu Dhabi, including opportunities to gain experience on international film sets.

As a cinephile, I’m fortunate for two reasons: one, the cost of cinematic tools has become incredibly affordable, and two, there’s a wealth of knowledge readily available. Frankly, I’ve self-taught most of what I know about filmmaking through experimenting on YouTube. Believe it or not, I’m an engineer by trade, but this kind of education wouldn’t have been possible even just a few decades back.

Regarding the future, Al Awadhi expresses a desire to witness an increase in Emirati films that genuinely portray our narratives, feelings, and struggles. He believes there are numerous aspects of our community that need to be highlighted on a global platform. He emphasizes the abundance of talented individuals here, capable of producing outstanding work. Meanwhile, Alkhudari hopes that major international streaming platforms will treat us with the same financial respect as they do Westerners.

With the funds, we can enhance our product significantly, allowing us greater creative control. However, the current restrictions imposed by the government are overbearing, particularly when it comes to Kuwaiti films compared to their Western horror counterparts. This disparity is unjust. If streaming platforms provided us with equal financial support, we could negotiate independently and produce more quality content.

Nabusi expressed great joy in the thought of inspiring and motivating budding filmmakers. Yet, it’s equally fulfilling for her to inspire young people regardless of their chosen field, as this fills her with a sense of reward and satisfaction.

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2024-09-28 22:47