Apple‘s video streaming business is still firmly in the red, according to a new report.
According to a recent report by The Information, Apple’s premium subscription service for Apple TV+ is reportedly losing over a billion dollars each year. This figure represents a decrease in annual content spending compared to previous years, with the tech giant now estimated to be spending approximately $4.5 billion on content annually, down from $5 billion before. As of the report, Apple TV+ boasts around 45 million subscribers and offers an almost entirely original programming lineup.
Reps for Apple did not respond to a request for comment.
In essence, losing a billion dollars a year barely makes a dent in Apple’s overall financial picture, given that their main source of income is primarily from iPhone sales. For the fiscal year ending in September 2024, Apple recorded an impressive revenue of $391 billion and a net profit of $93.7 billion.
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To put it simply, Apple’s annual losses of a billion dollars are virtually insignificant compared to their overall business performance, primarily driven by iPhone sales. In the fiscal year that ended in September 2024, they reported a revenue of $391 billion and a net profit of $93.7 billion.
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To break it down, a billion dollars in annual losses is almost negligible when considering Apple’s overall business, which thrives on iPhone sales. In the fiscal year that ended in September 2024, they earned $391 billion in revenue and posted a net profit of $93.7 billion.
Apple TV+ financial details and subscriber numbers remain confidential. It’s important to note that Apple TV+ falls under the category of Apple’s Services sector, which encompasses Apple Music, App Store, and other business areas. During the last quarter of 2024, the revenue generated by these services reached an impressive $26.3 billion, marking a 14% increase compared to the same period the previous year.
On Apple TV+, you’ll find a variety of Emmy-winning series such as “Ted Lasso” starring Jason Sudeikis (recently renewed for Season 4) along with “The Morning Show,” “Severance,” “Silo,” “Shrinking,” “Bad Sisters,” “Slow Horses,” “Disclaimer,” “Presumed Innocent,” “Hijack,” “Loot,” “Palm Royale” and “Masters of the Air.” These are just a few of the engaging shows available on this platform.
On this streaming platform, you can find movies such as “Martin Scorsese’s ‘Killers of the Flower Moon’,” the award-winning film “CODA,” along with “Fly Me to the Moon,” featuring Scarlett Johansson and Channing Tatum; “The Family Plan,” starring Mark Wahlberg and Michelle Monaghan; the action-comedy “Wolfs,” headlined by George Clooney and Brad Pitt; and “The Instigators” with Matt Damon and Casey Affleck. Apple TV+ is also where you can catch “Friday Night Baseball,” a weekly MLB double-header, which is accessible in the U.S. and other countries without any local broadcast restrictions.
In the United States, Apple TV+’s monthly fee is set at $9.99 (or $99.99 yearly). Unlike most other subscription streaming services, it doesn’t provide an ad-free viewing option. Launched in November 2019, Apple TV+ can be accessed in over a hundred countries and regions worldwide.
In this rephrased version, I aimed to simplify the original text while maintaining its core information, making it more accessible for readers.
(Pictured above: Adam Scott in Apple TV+ original series “Severance”)
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2025-03-20 22:46