As a seasoned film enthusiast with a keen eye for the evolving landscape of streaming services, I can’t help but find myself intrigued by Amazon’s latest move to introduce ads on Prime Video. Having spent countless hours immersed in the world of entertainment, I’ve seen firsthand how the rise of stand-alone streamers like Amazon and Netflix has revolutionized our viewing habits.
Amazon is planning to broaden the variety of commercial content on its Prime Video streaming service by introducing advertisements starting from 2025 in countries like Brazil, India, Japan, Netherlands, and New Zealand.
On Tuesday, the company revealed its strategic moves at a conference they hosted within their industry. Currently, Prime Video advertisements are accessible in countries like Australia, Austria, Canada, France, Germany, Italy, Mexico, Spain, U.K., and the United States. Customers in all these regions have the option to opt for an ad-free experience, usually for an additional cost.
2025 promises an exhilarating expansion for us here at Amazon Ads. I, as the vice president of global ad sales, am thrilled to announce that more brands from around the world will have the chance to connect with our vast Prime Video audience. This connection will be made possible alongside some of the most acclaimed series, movies, fan-loved titles, and live sports events of the year.
The announcement underscores the rising significance of international ad sales for individual streaming platforms such as Amazon and Netflix. Over the past two years, these platforms have ventured into advertising sales to help fund content creation, and they require a global market to attract a broader audience of potential consumer impressions that can entice big-name advertisers like Procter & Gamble, Unilever, or General Motors, among others. Major advertisers are attracted to programming that can pull in substantial, concurrent audiences, as this enables them to promote their products or services to a large number of consumers all at once.
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2024-10-15 17:19