Some music never goes out of style.
Amazon Prime Video has roped in country singer Eric Church and ex-leader of Creedence Clearwater Revival, John Fogerty, to modernize their hit song “Up Around The Bend.” This refreshed version will serve as the theme for the streaming service’s coverage of NASCAR.
Stacey Rosenson, Head of U.S. Sports Marketing at Prime Video, said in a statement that collaborating with Eric Church, a talented artist who’s passionate about NASCAR, as well as the legendary John Fogerty, allows us to give our programming a unique twist that mirrors the excitement of the sport. By including Fogerty’s famous tune in our new commercial starring Dale Earnhardt Jr., Steve Letarte, and up-and-coming racer Chase Elliott, we’re capturing the essence of NASCAR and demonstrating our dedication to providing fans with a one-of-a-kind, entertaining, and thrilling viewing experience.
Other media outlets are making extra efforts to attract fans towards their fresh racing ventures. Earlier this year, Fox Sports aired advertisements showcasing Josef Newgarden, a two-time winner of the Indianapolis 500, together with Tom Brady, their lead NFL analyst, as a strategy to captivate audiences for IndyCar.
To gain fans for new racing properties, other media corporations are putting in additional effort. Fox Sports showcased Josef Newgarden, a two-time winner of the Indianapolis 500, along with Tom Brady, their lead NFL analyst, earlier this year in ads, to appeal to audiences for IndyCar.
Lastly:
In an attempt to win over fans for new racing properties, media companies are working harder. Fox Sports displayed Josef Newgarden, a two-time Indianapolis 500 champion, alongside Tom Brady, their lead NFL analyst, earlier this year in promotions, aiming to entice audiences for IndyCar.
Starting this Thursday, you’ll see our new song being showcased in ads promoting Amazon Prime Video’s coverage. These ads will be aired not just on Prime Video but also on various traditional broadcasting channels before our launch on May 25. The commercial has been produced by 77 Ventures and Boomshot, and it stars racing legend Dale Earnhardt Jr., analyst Steve Letarte, and NASCAR’s Chase Elliott.
On the exciting Sunday of May 25th, I’ll get to witness the debut of a fresh anthem while tuning in to Prime Video’s coverage of the Coca-Cola 600 at Charlotte Motor Speedway. This inspiring tune will be skillfully interwoven across all broadcasts as part of their exclusive five-race NASCAR Cup Series package, making every race a unique and unforgettable experience for me as a cinephile who appreciates the thrill of racing!
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2025-04-24 18:19