As a long-time Amazon Prime member who has always valued the convenience and benefits it offers, I must express my disappointment with the recent move to add ads to Prime Video by default. I have been a faithful customer for years, renewing my subscription every year, believing that I was getting an ad-free streaming service as part of the deal.
Amazon aims to discard a class-action claim brought forth by dissatisfied Prime Video users due to the automatic inclusion of advertisements.
In their October 4th submission, the online retail titan referenced its terms of service, indicating that it reserves the right, at its own discretion, to either include or exclude benefits for its Prime membership.
Amazon has made it clear, both to Prime members and non-members, that there is no guarantee that Prime Video will be completely free of advertisements at all times.
In February 2024, a lawsuit was initiated against Amazon by Prime Video users, alleging that the company engaged in misleading advertising and unethical tactics regarding the shift made by Prime Video to display ads, which required customers to pay an additional $2.99 per month.
Amazon clarified that the collection of Prime perks has historically been subject to modification. In simpler terms, Amazon did not promise that a specific Prime advantage would continue forever; instead, they clearly stated otherwise.
The users who are taking legal action against Amazon, according to their motion to dismiss, “received precisely what they expected.” This benefit of Prime membership is access to the high-quality streaming service, Prime Video, which boasts a vast collection of films, series, and digital content, including award-winning originals and exclusives. In December 2023, Amazon informed all Prime members that starting 30 days later, some movies and TV shows on Prime Video would feature “occasional advertisements.
Amazon’s Prime Video has typically shown a small number of advertisements during live sports events and other programming. It’s important to note that Amazon never guaranteed, to Prime members or anyone else, that Prime Video would always be entirely ad-free. However, recognizing that some users might prefer an ad-free experience, Amazon provides an option for users to pay an additional $2.99 per month to watch content without advertisements.
The legal action brought against Amazon claims they misrepresented facts and used underhanded tactics by automatically adding ads to Prime Video without clear disclosure. The initial complaint was submitted on behalf of Wilbert Napoleon, a resident of Eastvale, California. According to the lawsuit, Amazon’s actions were “immoral, unethical, oppressive, unscrupulous, and highly detrimental to consumers.” The lawsuit demands undetermined monetary compensation, including punitive damages, as well as a court order to halt Amazon’s alleged deceptive practices.
The lawsuit claims that Amazon Prime subscribers have been buying and renewing their memberships under the assumption that it provides ad-free streaming. However, Amazon recently altered this agreement, requiring customers to pay an extra $2.99 per month to access ad-free content. The plaintiffs argue that this is unfair because they’ve already paid for an ad-free experience and should not be charged an additional fee for something they thought was included in their subscription.
In a document submitted on October 4th, Amazon argued that the plaintiffs are aware that their claims based on the Prime Terms are invalid because the contract allows for changes in certain benefits over time. However, they instead rely on the separate terms of use for Prime Video (Prime Video Terms), which pertain to some aspects but not all aspects of the plaintiffs’ usage of Prime Video. It is important to note that none of the five plaintiffs involved in this case opted for a subscription limited to Prime Video, as stated by Amazon. Furthermore, even if the Prime Video Terms were relevant, they do not prohibit an increase in subscription fees; instead, they allow for such increases and offer Prime Video subscribers the option to cancel their subscription to avoid the increased fee.
Read More
- Hades Tier List: Fans Weigh In on the Best Characters and Their Unconventional Love Lives
- Smash or Pass: Analyzing the Hades Character Tier List Fun
- Why Destiny 2 Players Find the Pale Heart Lost Sectors Unenjoyable: A Deep Dive
- PENDLE PREDICTION. PENDLE cryptocurrency
- W PREDICTION. W cryptocurrency
- Why Final Fantasy Fans Crave the Return of Overworlds: A Dive into Nostalgia
- Sim Racing Setup Showcase: Community Reactions and Insights
- Understanding Movement Speed in Valorant: Knife vs. Abilities
- FutureNet Co-Founder Roman Ziemian Arrested in Montenegro Over $21M Theft
- How to Handle Smurfs in Valorant: A Guide from the Community
2024-10-08 00:47