Airbnb introduces in-home services like massages & chefs, but users are skeptical

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Airbnb is expanding beyond just being a vacation home rental service, now offering a wide range of additional services such as hiring personal fitness instructors and massage therapists.

Airbnb has made significant strides since its launch in 2007, transforming into a highly sought-after option for travelers worldwide. Currently, it’s used by people in over 220 nations to arrange their holiday accommodations.

After more than a decade, Airbnb is now taking significant steps to change its service model, aiming to rival established hotel chains more effectively.

On May 13, 2025, the company announced that they are now providing users with the opportunity to lease a variety of exclusive services to enhance their vacation experiences. These services encompass: Chefs, photographers, masseuses, spa treatments, personal fitness trainers, hairdressers, makeup artists, nail technicians, pre-prepared meals, and catering as well.

In a formal announcement, Airbnb’s co-founder and CEO, Brian Chesky, stated that “People opt for hotels due to their services; on the other hand, they prefer Airbnbs for their spaciousness. Now, we are merging these advantages for you.

Currently, we’re offering you a unique blend – exceptional homes complemented by services that elevate their charm.

Airbnb now allows users to book in-home services like massages and private chefs

— TopMob (@TopMob) May 14, 2025

Airbnb guarantees that the listings on its platform undergo a thorough check for quality based on their professional background and standing. They typically possess over a decade of experience, have gone through Airbnb’s identity authentication, and are obligated to provide necessary licenses and certifications.

To put it simply, they proudly announced that several of their team members are top-tier experts in their specific industries, using Michelin-starred chefs, distinguished photographers, and renowned fitness trainers as illustrations.

In other words, it’s important to note that while not all these services might be expensive, Airbnb assures you there are options available for almost any budget, including some with an initial fee under $50.

Users skeptical after Airbnb reveals new in-home services

The business is simultaneously launching a revised edition of its mobile application, along with an upcoming offering called Airbnb Experiences. These experiences can be likened to pre-arranged travel plans that encompass activities such as museum visits, creative workshops, or cooking lessons.

Feedback towards Airbnb’s newest features is quite varied; numerous social media users express their doubts, and some fear the accumulation of extra charges as a result of these modifications.

As I was exploring the new game features on X, some folks seemed skeptical when they saw the in-game messaging system. One even said to me, “Dude, this is getting a bit personal.

“This definitely won’t be abused,” another remarked.

Although Airbnb claims their services have been thoroughly checked, users seem hesitant to fully trust them right away. Nevertheless, for those curious, both Airbnb’s Service and Experience options can be found on the application.

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2025-05-14 22:22