As a seasoned movie buff who’s seen more Hollywood films than I can count on one hand (and still have fingers left for snacks), I must say that “Emily in Paris” is an absolute delight, a fluffy confection of workplace comedy and shameless commodification that I simply can’t resist.
You can trace the deterioration of the American dream by examining it through the lens of characters created by Darren Star. Compared to Carrie Bradshaw from “Sex and the City,” who lived in an apartment filled with designer shoes as a freelance writer, Liza Miller in “Younger” must mislead her way into a low-level publishing job. Similarly, Emily, the main character of “Emily in Paris,” shares Carrie’s love for storytelling but expresses it through social media marketing for businesses and her personal Instagram account. Despite moving to Europe, Emily’s American work ethic remains strong, and her unwavering capitalist beliefs seem to spread like a contagion among her coworkers, friends, and romantic interests.
Since its debut in October 2020, “Emily in Paris” gained a lot of attention not just on social media, but also as a massive success for Netflix. This means that the upcoming Season 4 will follow the multi-episode release plan typically given to Netflix’s most popular shows. As of now, the first five episodes are available, with the remaining episodes set to premiere next month. With small storylines, stunning fashion, and potential for viewers to engage on a secondary screen only slightly limited by its use of subtitles, the show has become symbolic of the “gourmet cheeseburgers” that Netflix’s chief content officer, Bela Bajaria, values highly.
I can’t help but think it’s just as probable that you might have missed the extended break “Emily in Paris” took – a staggering 18 months! – between seasons, all thanks to last year’s entertainment industry strikes. Yet, the good news is, it’s back now, and I must admit, after the 2024 Olympics put Paris on everyone’s mind, it feels like the perfect time for its return. Don’t worry, fellow Little Berets! “Emily in Paris” continues to be a delightful mix of office humor, romantic subtleties, and blatant product placement. Emily, with her rooftop trysts inspiring skincare campaigns or manipulating exes into collaborations, is the modern-day version of Don Draper that this generation needs.
The storyline of Season 4 seems to be as irrelevant as reading the small print on one of Agence Grateau’s flashy ads amidst all the visual excitement. To recap, Season 3 concluded with a dramatic cliffhanger: Emily’s love interest Gabriel (played by Lucas Bravo) and his long-term girlfriend Camille (Camille Razat) called off their wedding at the altar, which put a strain on Emily’s relationship with Alfie (Lucien Laviscount), a British businessman. Despite their breakup, Gabriel and Camille have something enduring – Camille’s unexpected pregnancy.
Gabriel and Emily are among the least passionate or thrilling couples in the annals of will-they-won’t-they stories, surpassed only by Camille’s fling with artist Sofia (Melia Kreiling) or the relationship between Mindy (Ashley Park), Emily’s roommate and singer, and billionaire heir Nico de Léon (Paul Forman), who represents a version of luxury conglomerate JVMA. Despite this, even “Emily in Paris” appears somewhat disinterested in romance, spending the early part of Season 4 either moving along a predictable storyline or carelessly discarding its few significant plot twists. Similar to Emily herself, who is the show’s main character, the focus remains on work, where Sylvie (Philippine Leroy-Beaulieu), the stern gaze of Emily’s boss, provides enough tension to keep things interesting.
“The show ‘Emily in Paris’ is at its best when it breaks the conventional boundaries of storytelling, such as incorporating real-life brands like Baccarat into the plot, featuring Jeremy O. Harris as a flamboyant fashion designer, or even admitting that Emily can be self-centered and annoying. (At one instance, Emily skips out on Camille’s friends’ bill after ordering an uncharacteristically extravagant iced tea.) These moments of self-awareness pack a punch due to their scarcity. Advertising is centered around maintaining an illusion and sticking to it no matter what, a skill that ‘Emily in Paris’ continues to master.”
All five episodes of “Emily in Paris” Season 4, Part 1 are now available to stream on Netflix.
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2024-08-15 16:16