Coca-Cola’s new holiday ad for 2025 is once again created using artificial intelligence. The company says they’ve significantly improved the quality compared to last year’s AI-generated ad.
As the holidays approach, many people eagerly anticipate the Coca-Cola truck and its yearly Christmas ad. The iconic truck, accompanied by the familiar “Holidays are Coming” jingle, signals the start of the festive season with colder weather and longer nights.
In 2024, the popular drink company decided to use artificial intelligence to create its yearly ad. The first version wasn’t well-received by fans, who felt it didn’t compare to their previous commercials.
Coca-Cola continues to invest in AI and is using it again for their 2025 commercial. They believe this year’s AI-created ad is a significant improvement over their initial experiment.
Coke’s Christmas 2025 advert is AI, again
Pratik Thakar, Coca-Cola’s global VP and head of generative AI, told The Hollywood Reporter that while people raised concerns about the quality of work last year, it has improved dramatically this year.
We know not everyone will agree with our decisions, and that’s okay. As long as most customers react positively, we believe it’s the right path. We recognize there are valid concerns, but we need to continue innovating and making progress.
The new ad, which includes many nods to the classic ‘Holidays are coming’ commercial from the mid-90s, has already received some negative reactions on social media.
Honestly, seeing that ad made me crave a Pepsi, but then I just felt bad for the industry. A lot of people were asking why they even used AI when they could’ve just hired real artists. It seriously looked…off. Like, plastic and just not good. It’s depressing, you know? There are so many talented people out there who could’ve made something way better and actually need the work.
Someone else admitted they were really hooked on the product, saying they needed a Pepsi to cope with how much they were using it.
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2025-11-04 15:18