Twitch under fire as streamers stopped from promoting multi-streams in big way

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Twitch is facing criticism following the implementation of a new policy that prohibits broadcasters from advertising their simultaneous streams on external platforms.

Over the past few years, many streamers have remained faithful to a specific platform due to binding contracts or a large following there. Nevertheless, this trend has shifted significantly in recent times.

Tyler ‘Ninja’ Blevins initiated the wave of simultaneous streaming, simultaneously airing his content on Twitch, YouTube, TikTok, and Instagram. This trend has since been emulated by other prominent streamers, leading streaming platforms to become more lenient with their policies, allowing broadcasters to generate income from non-exclusive broadcasts.

As multi-streaming grows more popular, platforms are required to evolve quickly. Although they may enable multiple streams, Twitch specifically prohibits streamers from advertising other platforms in specific manners.

Twitch cracks down on promoting multi-streams

Twitch Support clarified their policy regarding the kind of promotions that are acceptable. To illustrate, it’s okay to share links directing to your personal social media accounts.

However, it’s not permissible for you to direct viewers to live streams taking place elsewhere via Twitch chat, About panels, or any other interactive platforms.

After incorporating additional details into their FAQs on simulcasting, it is now permissible for streamers to insert links to various social media platforms within their About Me section. This practice, involving the inclusion of links such as YouTube, Twitter, TikTok, Instagram, and others, has been a longstanding policy.

On Twitch, sharing links to live streams on other platforms or services is not allowed, as stated by the company. This includes chat messages, stream titles, and banners.

In an effort to provide more transparency, we’ve updated our Spam Policy Clarification and Simulcasting Guidelines. We understand that there have been queries regarding our enforcement of related policies, especially concerning streamers who broadcast simultaneously on multiple platforms to expand their reach.

Our aim is to make these guidelines clearer…

— Twitch Support (@TwitchSupport) July 21, 2025

Some streamers argue that the guidelines provided by the Amazon-owned platform seem to be conflicting or inconsistent with each other.

1. One person suggested, “If we make our platform ideal for creators, they won’t feel compelled to move to other platforms.” Another countered, “Restricting creators can hinder or even halt growth. Are we truly aiming to assist emerging channels?”

2. The first individual proposed, “By making our service attractive to creators, they won’t feel the need to migrate to different platforms.” The second responded, “Imposing limitations on creators may stifle or harm growth. Are we genuinely trying to support up-and-coming channels?”

3. One person proposed, “If we make our platform great for content creators, they won’t feel the urge to switch to other platforms.” Another responded, “By placing restrictions on creators, we could stunt or damage growth. Are we really trying to help newcomers?”

4. The first suggested, “Let’s make our platform a go-to for creators so they won’t look elsewhere.” The second countered, “By setting boundaries for creators, we risk hindering or harming growth. Are we aiming to assist the less established channels?”

I have decided to focus less on Twitch because they keep making changes that are harmful to creators.

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2025-07-23 15:48