Ubisoft has reiterated its focus on microtransactions, viewing them not just as a means for profit but as an element that enhances gameplay enjoyment. However, the company has received backlash regarding the inclusion of features like paid XP boosts in single-player games from both gamers and media outlets. Despite this criticism, Ubisoft has achieved significant commercial success with its single-player titles in recent years. Games such as Assassin’s Creed Valhalla and Assassin’s Creed Shadows have proven to be financial triumphs for the publisher.
In their latest annual report (as reported by Eurogamer), the publisher reaffirmed its plan to include microtransactions in full-priced single-player games, among other things. The document emphasizes the importance of maintaining a positive player experience and employs “sustainable” monetization methods. The language used tries to strike a delicate balance between showcasing microtransactions as a crucial aspect of the company’s financial plan, while simultaneously reassuring players that they won’t overstep boundaries in their implementation.
In creating top-tier games, it’s crucial to ensure players can fully enjoy the game without needing to spend extra. However, our monetization strategy within premium games enhances the player experience by enabling them to customize their characters or advance faster, which some might argue could create a more challenging or time-consuming gameplay experience that could potentially prompt players to make purchases. While offering progression boosts for purchase doesn’t equate to restricting content behind a paywall, it does allow for the design of games with a greater emphasis on player effort and potential in-app purchases.
Regarding updates from Ubisoft, they recently released an official statement addressing the “Stop Killing Games” movement. Previously in July, former Ubisoft executives faced conviction for workplace misconduct.
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2025-07-22 20:38