As a gaming enthusiast, I’ve got some hot news! Just a few days after McDonald’s reintroduced their Snack Wraps, Popeyes decided to throw down the gauntlet with an AI-generated “wrap battle” diss track! It’s like we’re right back in the arena, battling it out for the ultimate wrap supremacy!
On July 12th, Popeyes shared a track on their social media platforms that seems to poke fun at McDonald’s. Lyrics such as “Food tastes funny when the jester is in the kitchen” and “Clowns should stick to rapping, not cooking” can be interpreted as jabs towards McDonald’s.
The AI narration will be accompanied by a powerful rhythm and showcases Popeyes wraps being displayed in slow motion, emphasizing their crunchy exterior and tangy sauce.
In a recent tweet, they addressed everyone acting funny in the kitchen: ‘It’s about time you stop handling poultry.’ They’ve just released the premier AI diss track music video, igniting the Wrap Battle.
To everyone acting like jesters in the kitchen, it’s now time to stop handling the poultry 🥚
We have just released the very first AI rap diss track music video, and the lyrical duel has begun 🎙️
— Popeyes (@Popeyes) July 10, 2025
Popeyes challenges McDonald’s to a “Wrap Battle”
In the month of June 2024, Popeyes unveiled its assortment of chicken wraps, which consisted of Classic, Spicy, and Blackened varieties. Every wrap included a tender chicken piece that had been hand-breaded and placed in a warm tortilla, accompanied by lettuce, with the option to choose between ranch or spicy sauce.
The wraps were introduced as a strategic move to contend in the market for quick meals, providing consumers with another conveniently packable lunch alternative, complementing Popeyes’ famous chicken sandwiches.
The marketing strategy is based on the rollout of McDonald’s Snack Wraps that took place on July 10, which generated significant interest in certain regions. On the first day itself, numerous outlets ran out of these wraps, and it was reported that some stores had sold out even before dinner time.
The marketing director of the company announced on X platform that certain areas in New York City were inundated with Snack Wrap orders, causing a temporary overload for their delivery service.
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2025-07-14 17:50