Umamusume devs threaten “legal action” against players making fan art

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In the popular virtual horse racing game, Umamusume: Pretty Derby, players must adhere to specific guidelines when creating their own artwork.

Over the last seven days, it’s quite possible that you’ve chanced upon Umamusume in your social media feed at least once.

Following its worldwide launch, the popular horse racing series, Pretty Derby, has exploded in popularity, going viral everywhere. Not only have gamers and streamers shown overwhelmingly positive responses towards it, but it’s also sparked amusing Gold Ship memes among fans and brought the true tale of Haru Urara to light.

Given the widespread popularity of Umamusume, numerous fans are delving into an array of user-generated content produced within the community. Yet, when it comes to fan-made content, it’s worth noting that those residing outside of Japan might not be privy to the rules previously established by the developers.

Umamusume has a strict stance against explicit fan art

For those new to Umamusume, there is a specific code of conduct for fans when producing artwork featuring the show’s characters. These guidelines should be adhered to.

Avoid creating and distributing anime horse girl art that includes explicit or sexual content, anything unlawful, political themes, copyright violations, or any other content deemed inappropriate according to the official site’s guidelines.

These rules are designed primarily to safeguard the esteemed images of actual horses, while also strengthening the bonds between Cygames, their horse owners, and the Japan Racing Association.

The developers shared that it’s the collective effort of these horse owners, enthusiasts, and numerous others who help create each Umamusume character. Therefore, any actions that may cause distress to these groups are strictly prohibited.

The rules outlined earlier have been developed through collaboration with the organizations responsible for registering the names of actual racehorses, as stated by Cygames.

They’ve additionally made clear that they may take legal measures if your content breaches their guidelines. Therefore, if you were considering creating something bold or rebellious, it might be wise to tone it down slightly.

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2025-07-08 06:48