MrBeast introduces Feastables v3 with new upgraded package design

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Jimmy Donaldson, better known as ‘MrBeast’, unveiled a revised layout for Feastables, emphasizing their commitment to responsibly-sourced cocoa.

Since the debut of Feastables, MrBeast has consistently striven to enhance the brand, aiming for even greater success than its initial introduction.

Since 2024, the YouTuber has been dedicated to finding ethical sources for cacao, a key ingredient in his chocolate brand, and has frequently criticized the industry on social media for practices like using child labor and low wages in Africa.

On the Fourth of July this past Friday, MrBeast unveiled the third iteration of the Feastables design, incorporating a significant modification to the packaging.

MrBeast made it easier to identify Feastables flavors

After placing the latest version of Feastables on the table, MrBeast noted that there were still problems. For instance, he found it challenging to distinguish between the two flavors as they appeared quite similar.

As you move farther away, such as strolling along an aisle at Walmart, distinguishing between various flavors becomes increasingly challenging.

In the revised packaging, there’s now a colored border on each bar’s label, and to make things even better, Feastables has incorporated a label on the package’s front showcasing that their cacao is ethically obtained.

From the outset of our Feastables journey, we were brimming with knowledge to acquire. Headlong, we plunged into rectifying issues and crafting an exceptional product that not just tantalizes your taste buds but also contributes positively to our planet!

— Feastables (@Feastables) July 4, 2025

In April, it was disclosed that every piece of chocolate used for Feastables is certified as Fair Trade. This implies that the standards for treating workers have been met by Donaldson.

This implies that he ensures each employee earns enough to cover their expenses for shelter, meals, and essential items.

Let’s determine if the third attempt will be successful for the chocolate brand, or if we need to create a fourth one if there are fresh problems with this current design.

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2025-07-04 22:18