Twitch streamer goes viral explaining how $10K payout doesn’t cover expenses

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A popular Twitch broadcaster has ignited a torrent of online backlash following their assertion that a $10,000 payment from the streaming service is insufficient for sustaining life.

Discussions about the nature of work between streamers and traditional employees often stirs up debate, and this recent instance is no exception.

The popular Twitch streamer ‘snowwcone’ is trending following her disclosure that earning approximately $120,000 annually from the Amazon-owned platform falls short due to the high costs associated with being a content creator.

Twitch streamer’s massive expenses spark backlash

In the course of her live show, Snowwcone elaborated on the fact that maintaining a consistent output of content creation proves costly for her, detailing the reasons behind these high expenses.

She exclaimed her confusion about receiving a $10,000 check from Twitch, as she pointed out the expenses that would eat up a significant portion of it, such as $5,000 for travel, $500 for setup costs, $2,000 for rent, $200 for WiFi, and $200 for an IRL (In Real Life) toolkit.

It’s essential to cover the costs for your barbers and video editors on YouTube, otherwise, you’ll end up owing money. It seems like you might not fully grasp this, but by continuing without proper budgeting, you could find yourself running a deficit.

Snowwcone discusses the high costs associated with being a Content Creator 💸

($10,000 Twitch earnings)
– $5,000 for travel expenses
– $2,000 for rent
– $500 on setting up the stream
– $400 on WiFi and IRL (In Real Life) equipment
– Plus the cost of hiring editors

— yoxic (@yoxics) July 1, 2025

During her live stream, Snowwcone elaborated on the circumstances, emphasizing that she was currently at a stage in her profession where she had to attend events to enhance her content and forge valuable connections.

As a passionate creator, I’m at a point where every cent earned from my streaming ventures is funneled back into enhancing and sustaining my career. This month, I found myself in the red to the tune of $1000, as all my income goes towards essential expenses like travel, hiring editors and clippers, procuring equipment, covering food costs, purchasing airline tickets, or investing in content creation materials.

In simpler terms, your Twitch earnings might total around $11,000 per month, but considering you need to splurge roughly $5,000 on trips for networking purposes, and you’re left with about $3,000 to cover monthly expenses such as rent, utilities (like WiFi), and your phone bill.

Videos of the snow cone’s outburst went viral across various social media platforms, garnering more than 11 million views, leaving numerous users puzzled about her high spending habits.

“How do you squander 10K?” one remarked.

“Imagine spending $60k a year on travel,” said another.

If it costs you so much for only WiFi, you should consider changing your provider since I’m getting 1 gigabyte for just $90 per month.

Elly, the VTuber, noted that lacking the ability to survive and produce content with a monthly income of $10,000 is more about mastering a particular skill.

Snowcone explained that she’s unable to save money by editing videos herself due to her busy schedule. This includes streaming live on Twitch, attending meetings, and traveling.

On previous occasions, streamers have faced criticism when debating the contrast between their roles and traditional employment. It’s common to see content creators assert that streaming is more challenging than conventional 9-5 positions, with some individuals like Dafran attempting and then returning to Twitch after trying out regular jobs.

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2025-07-03 00:18