YouTube cracks down on ‘unoriginal’ content with new monetization policy

YouTube has unveiled a fresh rule aimed at prohibiting content creators from earning revenue from videos deemed as “insincere” or misleading, on their platform.

YouTube, owned by Google, is making moves to guarantee authenticity of videos on its platform. As part of an upcoming policy change, it will begin recognizing and flagging mass-produced content.

Content creators on YouTube can significantly increase their earnings using the platform’s monetization features under the YouTube Partner Program. However, as AI technology advances, there are instances where users produce content that fails to comply with the program’s guidelines.

From now on, we’ll be tightening our restrictions on specific content categories, which may result in a shift in the kinds of videos you see being posted here.

YouTube takes aim at “inauthentic” videos

YouTube encourages content creators earning income to develop unique, genuine, and non-repetitive content instead of duplicating existing work.

According to the site’s existing monetization guidelines, your content is intended to provide entertainment or knowledge for viewers, not just to accumulate views.

On this platform, it’s important to note that not all videos are accessible for review by each critic. Instead, they tend to concentrate on the central topic of a channel, its most-watched videos, the latest content, and the videos with the largest amount of viewer time.

Starting from July 15, YouTube will tighten up their rules regarding duplicate content, taking a stricter stance on such material.

To make money by joining the YouTube Partner Program (YPP), content on the platform must be both unique and genuine, according to their recent announcement.

Starting July 15, 2025, YouTube will revise its policies to more effectively distinguish between content that is mass-produced or repetitive. This change in guidelines aims to provide a clearer picture of what ‘inauthentic’ content encompasses in the current day.

Let’s closely monitor any changes YouTube introduces, assess their impact across the whole platform, and determine whether these modifications ultimately enhance the viewing experience for users.

Read More

2025-07-02 22:19