Recently, I found myself caught up in an exciting turn of events involving Walt Disney Pictures. Just this month, they took a bold step, filing a lawsuit against a prominent AI company, Midjourney. The lawsuit alleges that Midjourney has been misusing our studios’ copyrighted materials, a claim also shared by Comcast.
However, in an interesting twist, there are rumors circulating about Disney potentially entering into a partnership with OpenAI. Could this be a sign of a shift in strategy? Only time will tell.
According to Bloomberg’s report, Disney doesn’t intend to distribute its entire library through licensing deals. Instead, it seems Disney might be considering a partnership with OpenAI, similar to YouTube, The Atlantic, and Vox Media. It’s worth noting that Disney has approached other significant studios and streaming services about teaming up against Midjourney in a potential lawsuit. However, only Comcast appears to have accepted the offer as other companies have “different priorities.” Despite this, Disney suggests that the legal battle with Midjourney could be just the start of their efforts to protect AI interests.
[Disney’s legal action] forms part of an ongoing effort to safeguard our creative ownership in the field of artificial intelligence-generated content,” clarified Disney’s attorney Horacio Gutierrez during his interview with Bloomberg. “This is our initial lawsuit, but it may not be our only one.
In the contemporary era, Disney hasn’t shied away from artificial intelligence (AI). For instance, they loaned an AI-generated Darth Vader, voiced by James Earl Jones, to Fortnite. The field of AI is a significant discussion point in gaming today. However, Frontier Development encountered criticism over the use of generative AI in Jurassic World Evolution 3, prompting them to withdraw it from the game. On the other hand, Nintendo’s Masahiro Sakurai posits that AAA video game development is becoming challenging, and he anticipates that AI could assist companies in streamlining their processes.
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2025-06-25 14:08