In 2025, Forbes published a list showcasing the highest-grossing content creators, and individuals such as MrBeast, Jake Paul, and Charli D’Amelio are prominently featured in the top 10.
An increasing number of children aspire to become influencers instead of pursuing careers as doctors or lawyers in the future, and considering the substantial income earned by the internet’s leading content creators, it’s easy to understand their motivation.
It’s well-known that some influencers flaunt their wealth more than others, but figures like MrBeast, Logan Paul, and xQc are known to earn substantial amounts. For example, xQc signed a contract worth $100 million with Kick in 2023.
Two years down the line, Forbes compiled a list of the top 50 influencers on social media to determine who was truly raking in the most… and some of their results could leave you taken aback.
MrBeast ranks as the world’st highest-earning influencer
As a devoted admirer, I can’t help but marvel at Jimmy ‘MrBeast’ Donaldson’s impressive first-place standing, with an estimated net worth of $85 million. With such wealth, he’s able to invest in grand endeavors like his Beast Games on Amazon Prime and captivating YouTube videos. However, even with this financial clout, he’s openly shared that his funds aren’t always readily available, leading him to borrow money from his mom for his wedding expenses.
In simpler terms, Dhar Mann, recognized for making educational videos on life lessons, stands in the second position with a revenue of $56 million. He has established his own film studio modeled after Hollywood to produce content.
Boxing celebrity and former YouTube sensation Jake Paul ranks third on the wealth list with an estimated fortune of $50 million. This substantial income may stem from his earnings in significant matches such as the one against Mike Tyson, and also from his own men’s grooming brand, W by Jake Paul.
In a ranking, the Good Mythical Morning pair Rhett and Link earned $36 million, placing them fourth, while Call Her Daddy’s host, Alex Cooper, took third place with $32 million.
Surprisingly, internet sensations like IShowSpeed and Kai Cenat, who are widely recognized for their popularity, appear towards the end of the ranking. In fact, IShowSpeed is placed 42nd with an estimated earnings of $20M, while Kai Cenat follows closely behind at 28th place with approximately $8.5M.
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2025-06-17 00:18