Following several weeks of uproar, heated debates online, and a few adjustments from Director Randy Pitchford, we now have the definitive cost for Borderlands 4 officially disclosed.
Fans of Borderlands can relax, as Borderlands 4 won’t be released with the steep $80 price point. Instead, on June 16, 2025, 2K announced that the game will adhere to the common $69.99 cost.
The controversy over the game’s price ignited when whispers suggested a starting price of around $80. This sparked outrage among fans. Later, Randy Pitchford, CEO of Gearbox, fueled the flames by stating that he didn’t have final say on the pricing and added a provocative remark, “If you’re a true fan, you’ll figure out a way.
Not only was this comparison unpopular, but he likened the current predicament to purchasing a $80 video game back in 1991 – an analogy that didn’t sit well with fans. The criticism swiftly followed, with Reddit lambasting him and X tearing him apart mercilessly.
Pitchford admitted that he made a mistake with his word choice when he used “real fans,” and he expressed regret over it. However, he clarified that he values everyone’s ability to afford fandom, but his previous statement still left a sour taste.
Borderlands 4 won’t cost you $80, but that doesn’t mean it won’t cost you plenty
In the end, Pitchford shared a post on his official X platform saying, “Exciting update: No hike in Borderlands 4 price! The Standard Edition will be available for $69.99, not $80, to prove they value your support!
Translation: “Crisis averted, now please pre-order.”
As announced on the official Borderlands Twitter, you have the chance to pre-order! Here’s a breakdown of the prices: The Standard Edition is $69.99, the Deluxe Edition will set you back $99.99, while the Super Deluxe Edition costs $129.99 – let’s hope your bank account can handle it! This top-tier pack comes packed with two additional Vault Hunters, new areas to explore, missions, cosmetics, weapons, and a ton of DLC content.
Nonetheless, it’s not just Borderlands that’s enjoying the Deluxe price surge. Mario Kart World has cashed in at $80 with a grin and a discarded banana peel. By 2025, pricing seems less concerned with value and more about how much fear of missing out you can comfortably afford.
However, fans of Borderlands 4 may need to wait as excitement has temporarily subsided. Yet, the game offers an enticing blend of grappling, gliding, mayhem, cooperative play, and another planet overflowing with loot, this time under the rule of a time-fixated despot.
Here it is, boldly announced: On September 12, 2025, this venture will make a grand debut, and let me tell you, it’s nothing short of extravagant! As of today, you can secure it for less than seventy dollars.
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2025-06-16 22:48