As a passionate cinephile, I can’t help but voice my thoughts about the situation unfolding between Indian filmmaker Anurag Kashyap and Netflix’s co-CEO, Ted Sarandos. In my opinion, Sarandos seems to be lacking in the understanding of the intricacies of Indian cinema, especially when it comes to their early strategy for shows like “Sacred Games.” I find his approach somewhat misguided, to say the least.
In 2018, the neo-noir series “Sacred Games,” helmed by Kashyap and Vikramaditya Motwane, marked Netflix’s debut of its first original Indian production.
In the year 2018, the neo-noir show called “Sacred Games” which was produced by Kashyap and Vikramaditya Motwane, became the first Indian original series on Netflix.
Netflix CEO Ted Sarandos discussed Netflix’s initial strategy for India on Nikhil Kamath’s “People by WTF” podcast during his recent trip to India. During their conversation, Sarandos reminisced about the launch of “Sacred Games,” stating that he believed it would be a hit due to Indian audiences’ love for films. He further commented that the series, with its cinematic feel and movie stars, was as big as a movie itself. However, Sarandos didn’t anticipate that they were introducing an entirely new form of entertainment to a country like India because there wasn’t anything similar available at the time.
Sarandos expressed that if given another chance, he might have delayed the production of “Sacred Games” by a couple of years and made some adjustments that could have been more appealing to audiences. He added, “Perhaps. However, we were aware that India was going to be a gradual path towards our ultimate goal, but it promises to be an extraordinary reward in the end.”
Sarandos hinted at the possibility that he would have produced “Sacred Games” a couple of years later and made some changes to increase its popularity. He admitted, “Maybe. Yet, we understood that India was going to be a long-term investment, but it’s sure to yield a significant return in the future.
He should have begun with a ‘Saas Bahu’ series – he would have excelled. Now, he’s managing just fine. I never realized the tech guys were dim when it comes to storytelling, but @tedsarandos takes the cake for being particularly dim. It’s enlightening to learn that. This sheds light on everything now.”
Or, even more concisely:
“Kashyap posted: ‘He should have started with a soap opera – he would have succeeded. Now, he’s doing fine. I didn’t know tech guys were so clueless about storytelling, but @tedsarandos takes the prize for being the most clueless. It’s interesting to learn that.’
Kashyap’s mention is about the TV series “Kyunki Saas Bhi Kabhi Bahu Thi,” often referred to as the mother-in-law and daughter-in-law soap, which was broadcasted on Star Plus from 2000 to 2008. This show, along with many others in its genre, was created by Indian television mogul Ekta Kapoor. On a recent Saturday, Kapoor’s production company, Balaji Telefilms, announced a fresh creative collaboration with Netflix.
EbMaster has reached out to Netflix for comment.
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2025-06-08 12:46