During a conversation at SXSW London, Banijay CEO Marco Bassetti refrained from giving a clear response regarding possible acquisition of ITV Studios, instead stating that there are currently no imminent plans in place for such a transaction.
When asked point-blank by fellow panelist Jordan Schwarzenberger if he was purchasing ITV Studios, Bassetti evaded the question, responding “No, well.” Yet, when directly questioned about denying the ITV Studios deal, he chose not to provide a clear answer.
In our conversation, Bassetti highlighted the importance of consolidation within the media sector, implying that size now plays a crucial role in ensuring businesses can thrive in the current commercial landscape.
Bassetti underscored that for companies to stay competitive in today’s market, consolidation is no longer just an option but a necessity. He pointed out that size matters significantly more now than it used to, as there was a time when we were cautious about scale due to concerns over appearing too dominant. However, he clarified, this is not about becoming overly large or powerful.
Today, without a substantial distribution network or capital for pilot investments, it’s challenging to sustain a presence in the market, as Bassetti explained. He pointed out that Banijay is currently pouring millions into building cloud infrastructure aimed at maximizing returns from their intellectual property and completed works.
The CEO emphasized that having a larger scale gives an advantage in discussions with significant streaming services, enabling businesses to keep intellectual property ownership instead of instantly selling it off. Essentially, the more leverage we have when facing these big media platforms, the more chances we have to hold onto our IP. This means I can approach them and propose, “Here’s my intellectual property for a specific duration. You can use it, but you must return it to me later.”
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The CEO underscored the benefits of scale in negotiations with major streaming companies, enabling businesses to keep control of their intellectual property rather than giving it away outright. The greater our leverage with these large media platforms, the more opportunities we have to maintain ownership of our IP. So I can go there and say, “I’m offering you my intellectual property for a certain period. You can use it, but eventually, you must return it to me.
Regarding the influence of AI on content generation, Bassetti voiced a mix of excitement and apprehension regarding its application within the sector. He recognized AI as a promising prospect, yet confessed feeling somewhat uneasy over possible misapplications.
Bassetti stated that it’s possible someone might be utilizing AI to some extent… He shared an instance where he encountered an AI-created video showing him dancing, even though in reality, he hadn’t danced at all.
Yet, Bassetti conceded that AI might find quicker acceptance within the creator economy, given its importance for reducing costs which are vital for monetization.
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2025-06-04 17:20