YouTuber WillNE’s announces his iced coffee sold four times more than expected following launch

by

British YouTube sensation WillNE has debuted a fresh iced coffee line named Rodd’s, and it’s generating quite the buzz as sales have soared beyond initial expectations, reaching four times the projected amount.

Working alongside fellow artist James Marriott, they unveiled their new brand in a series of previews and a complete video posted on Rodd’s YouTube channel. Their goal is clearly stated as aiming to dominate the market for ready-to-drink coffees.

Starting on May 1, Rodd’s dairy-free beverages found their way into Sainsbury’s stores throughout the UK. The selection includes three unique flavors: Cold Brew Oat Latte, Cold Brew Waffle Oat Latte, and Matcha Latte with Vanilla. These drinks are made using top-quality Colombian Arabica beans and retail for £2.20 ($3) per bottle. Remarkably, the range has surpassed initial performance estimates.

In a subsequent video, WillNE disclosed that Rodd’s managed to sell an astounding 100,493 bottles within only two weeks, significantly surpassing the initial expectation of 22,500 sales. This impressive feat showcases how strong branding and dedicated online backing can propel creators towards retail triumph, with Rodd’s being the latest case in point demonstrating the transformation of digital influence into tangible commercial success.

With a following of over 5 million fans, WillNE shared that Rodd’s isn’t simply another creator-based product. Instead, the ambition is to establish it as the most popular iced coffee brand in the UK. Intriguingly, their Instagram account managed to amass over 95,000 followers even before any posts were made.

Read More

2025-06-04 17:18