It’s worth noting that there is a wide range of opinions about generative AI in the gaming world, as demonstrated by recent events like Fortnite’s Darth Vader collaboration or the launch of the Veo 3 model, which creates realistic gameplay. Interestingly, even major players in the gaming industry are recognizing the hesitance shown by gamers.
The use of AI can harm the reputation
According to a report by Jason Schreier on Bloomberg, this week Take-Two Interactive provided investors with information about potential risks they should be aware of in their annual 10-K filing. The usual entries include “a highly competitive industry,” but this year, the section on artificial intelligence has been expanded.
Employing AI technology within our products could potentially bring about operational and image-related challenges.
In the subsequent sections, it’s made clear that advancements in AI have significantly influenced game development and developer work, but employing such technology may give rise to “social and ethical dilemmas.” Consequently, these issues could lead to “potential legal and reputational challenges.” Take-Two highlighted concerns like the “adverse user sentiment towards automation and AI,” which might influence players’ views of companies and impact their financial performance.
It’s significant to mention that Electronic Arts, like Take-Two, has also acknowledged this threat. This information can be found in their K-10 report.
Or, more casually:
Electronic Arts, much like Take-Two, has taken notice of the threat too. You can find this detail in their K-10 report.
Our company is incorporating AI systems and advancements into our daily operations and projects. Employing AI could potentially raise social and ethical concerns which, if not handled carefully, may lead to legal trouble, tarnished reputation, a drop in consumer trust, and negative effects on our financial performance and operational success.
Players want human games, not those created by AI
As a devoted gaming enthusiast, I’ve observed an intriguing trend that both Take-Two and Electronic Arts are picking up on: players seem to have reservations about generative artificial intelligence in their games. Given that the gaming industry thrives on meeting the demands of its passionate community, it’s essential for studios to cater to these preferences.
In his article, Schreier pointed out that players are not just seeking thrilling narratives, but also well-crafted gameplay mechanics and levels developed by skilled game developers. Even seemingly insignificant aspects created by AI, like the backdrop, can negatively impact the player’s experience and elicit unfavorable responses.
In simple terms, the state of AI today is being likened to Non-Fungible Tokens (NFTs), which are generally viewed unfavorably by most users. For instance, Ubisoft chose not to abandon technology and stealthily launched Champion Tactics last year. However, unlike NFTs, AI can be incredibly beneficial during the manufacturing process, drastically reducing game development time. Yet, it is met with resistance from many players.
As a gamer myself, I can only imagine the uproar if it turned out that parts of Grand Theft Auto 6 were generated using AI. Such a revelation might cast a shadow over the reputation of Take-Two Interactive, as players value authenticity and craftsmanship in their games.
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2025-05-26 14:32