Take-Two Reacts To $80 Games And Explains Why Mafia: The Old Country Is Only $50

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Takealot Games, the main publisher of Grand Theft Auto VI, has expressed their thoughts on the debate over pricier games, as rumors swirl that Rockstar’s upcoming title could potentially exceed the usual $80 price point. While some speculate that GTA 6 might retail at $100, this remains purely conjecture for now, as no solid evidence has surfaced to support this claim.

During Take-Two’s recent earnings discussion, CEO Strauss Zelnick expressed their intent to prioritize providing significant value to consumers. Instead of focusing on the initial cost or top-line price, Zelnick emphasized that the company strives to offer consumers far more value than they pay for.

As a fan, I can clarify that Zelnick’s statement doesn’t definitively answer the question about whether GTA 6 will cost $80 or more. Instead, he indicated that the individual labels within Take-Two Interactive (like 2K Games and Rockstar Games) determine their own prices, meaning there won’t be a consistent pricing structure across all games. For instance, Mafia: The Old Country is priced at $50 by 2K Games, but other titles from the same label might cost more. This suggests that Rockstar Games, too, will set its own price for GTA 6, so we’ll have to wait and see what they decide.

Zelnick further emphasized that the concept of flexible pricing in gaming is nothing new, as game prices have never been standardized. For instance, Mafia: The Old Country was priced at $50 by 2K, a decision made with the intention to make it accessible to as many players as possible.

He expressed his belief that if you generate a massive success, with everyone desiring and purchasing it, the income will automatically be handled or managed.

2K has mentioned that “Mafia: The Old Country” isn’t an open-world game and won’t demand extensive time investments from players, as they believe there’s a significant number of people who appreciate captivating narratives without the need for heavy time commitments.

For the time being, Take-Two is avoiding answering the $80 question. On the other hand, Nintendo has disclosed their intention to market Mario Kart World at a price of $80, similar moves are being made by Microsoft with some of its games as well. However, Electronic Arts has declared that they won’t be charging $80 for new games, not at this moment in time.

Data shows that people are ready and willing to spend $80 or more on new games.

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2025-05-16 17:40