Largo.ai, an AI-powered analytics platform catering to the film, television, and advertising sectors, has entered into a strategic partnership with Brilliant Pictures, based in both London and Rome.
In Cannes, it was revealed that a new venture will be established, dubbed as the “world’s first entirely AI-operated film sales, production, and financing company.” This collaboration brings together Largo.ai’s innovative data-driven technology with Brilliant’s extensive film portfolio and expertise.
A remarkable lineup features a post-World War II drama by Bille August (“Pelle the Conqueror,” “The Best Intentions”), a documentary about Guillermo del Toro (“Pan’s Labyrinth,” “The Shape of Water”), and a fresh film by Roland Joffe (“The Mission,” “The Killing Fields”). These productions will leverage Largo.ai’s data-driven insights to streamline production processes and boost their competitive edge, aiming for the highest commercial success possible.
Recently, Largo.ai successfully raised $7.5 million in investment, with Sylvester Stallone joining the list of investors as they concluded their Series A funding round. Established in 2020 through a partnership with the Swiss technical university, Ecole Polytechnique Fédérale de Lausanne (EPFL), Largo.ai currently collaborates with more than 600 companies – among them numerous Hollywood studios and large advertising agencies.
Sean O’Kelly, chairman of Brilliant Pictures, has been tracking Sami and Largo.ai since their inception,” he stated. “Being among the first to explore AI in filmmaking, their technology is leaps and bounds ahead of others. We’ve witnessed and tested its immense potential and worth, serving as a powerful aid that bolsters and elevates our human creativity and intuition.
O’Kelly noted, “Our goal is to produce superior content more swiftly and simply with reduced risk. We’re thrilled to elevate this even further through our partnership. By collaborating, we aim to establish a new benchmark for AI-enhanced filmmaking, balancing innovation with the artistic flair that makes cinema enchanting.
As a fervent supporter, I’m thrilled to announce our collaboration with Sean and Marc at Brilliant Pictures. Sharing our ambition to redefine AI-driven cinematography, they bring decades of expertise and a rich heritage of acclaimed films to the table, making them ideally suited to establish a new benchmark for film production.”
“Sami Arpa, CEO and co-founder of Largo.ai, further emphasized, ‘This partnership signifies a significant milestone in our industry’s evolution.’ When we embarked on this adventure in 2020, there was apprehension about the role of AI in filmmaking. However, as AI innovations like ChatGPT have seamlessly integrated into our daily lives over the past two years, people are beginning to recognize its immense potential as a harmonious and indispensable element in movie production.
2025’s Cannes Film Festival will see Largo.ai as the host for a series of Producer Presentations Enhanced by AI Analytics.
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2025-05-15 11:47