This Token Flopped Like a Soggy Soufflé: Zora’s 98% Engagement Plunge Stuns Crypto World!

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Oh, do gather round, darling—the curtain is coming down faster than Zora’s engagement metrics! All those weeks of feverish anticipation, the airdrop’s grand overture, the glittering CEX listings, and now? Sentiment indicators for Zora tokens have collapsed in such spectacular fashion, one suspects the only thing shorter-lived was my last diet. 🥂

Yes, Zora—heralded as the belle of the controversial content coin ball, cheered on by none other than Jesse Powell (a man who clearly enjoys living dangerously)—has apparently danced straight out of trend and into the dusty parlour of “Remember Those?”

Zora Token Sentiment Drops Post-Airdrop: Was It All Just Champagne Bubbles?

If one must talk numbers (and one must, for what is society without a little gossip?), CoinGecko informs us that ZORA token’s price has pirouetted down by a dramatic 11.5% in the last 24 hours. At time of writing, it’s trading at the princely sum of $0.01244—one suspects soon you’ll need a microscope to spot it. 🔍

No one gasps in shock. After all, if you shower thousands of tokens upon the masses, hoping for ecosystem participation, it seems most opted for a quick dash to the exits rather than a can-can onto the blockchain.

LunarCrash, the grand old oracle, reports engagement plummeting by 98%—from 12.2 million to a mere 142,000. Even Zora mentions fell 58%. The number of creators? Down 57.6%. Only sentiment, that stalwart old optimist, has declined by a positively modest 6%. Someone fetch the smelling salts! 🫠

While we sip our martinis, SimilarWeb whispers that Zora.co’s traffic has tripped from 500,000 to 300,000 in just three months. Dune adds to the merriment: user numbers on Zora Network down by an alarming 90% since April. It’s beginning to look less like a tech revolution and more like an afterparty no one remembered to attend.

And the pièce de résistance! The “Coin It” indicator—a whimsical metric no one asked for—suggests everyone stopped coining it completely. Mentions of Jesse Pollak’s signature phrase peaked at 15 and now cling to the lonely number 1. There have been family reunions with more engagement. 🍸

Jesse Pollak, ever the gentleman, confessed to being “too loud” in his communications. Frankly, Jesse, compared to this chart, a foghorn wouldn’t raise spirits.

“…I got feedback on being too loud, and to be direct I made some mistakes in my messaging, so I’ve taken that feedback and slowed down,” he muttered, possibly into his Negroni.

Yet, undeterred by the collective snoring—sorry, pause—Jesse maintains a devotion to content coins and on-chain social platforms, convinced that innovation is simply late to the party, not lost in a cab.

Pollak insists Base remains the platform to “tokenize individual pieces of content”. One imagines trying to sell a sonnet as an NFT to your grandmother—“It’s on-chain, darling!”—and her replying, “Is it contagious?”

During an earnest interview, Jesse drew a distinction between memecoins and content coins. Apparently, the latter empower creators without pandering to speculative mobs. Delightful! (Just don’t mention the dwindling graphs.)

The Base vision, such as it remains, is to lure a billion souls on-chain. They’ll do it, not by squabbling over the existing pie, but by baking a bigger one. Let’s hope this fresh pie attracts more guests than the week-old slice currently languishing on Zora.

“We’re working to bring a billion people on-chain,” says Pollak. “And we’re growing the pie.” The audience, however, may require more convincing—or at least some actual filling. 🥧

The evidence dancing across these charts, alas, suggests that enthusiasm for content coins was less a movement and more a fleeting affair—akin to infatuation at a weekend in Brighton that, come Monday, simply evaporates.

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2025-05-01 08:44