Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From ‘A Minecraft Movie’ and ‘Longlegs’

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The Entertainment Marketing Summit by EbMaster resumes on April 24, offering a platform for studio executives, investors, and marketing professionals to engage in discussions about their roles and broader industry patterns – all at a time when the Hollywood scene is particularly unpredictable.

The one-day event, organized by Deloitte and taking place at NeueHouse Hollywood in Los Angeles, will feature live panels on topics such as impact marketing, the gaming industry, artificial intelligence, sports fandom, and other intriguing subjects. Notable speakers include Issa Rae and Nicholas Sparks.

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Deloitte is hosting a full-day summit at NeueHouse Hollywood in Los Angeles. The event will consist of live discussions on various topics like impact marketing, the gaming economy, AI, sports fandom, and more. Speakers such as Issa Rae and Nicholas Sparks are expected to attend.

For numerous panelists this year, the summit arrives hot on the heels of significant advancements. The successful box office debut of “A Minecraft Movie” has put Warner Bros’ Executive Vice President of Global Digital Marketing, Cameron Curtis, in a position where he aims to showcase how the studio leveraged social media influencers to boost the film’s exposure.

Curtis stated, ‘From the start, we involved them, they became part of our film production, they joined our promotional effort as fellow navigators – a tactic I believe all marketers should adopt. It seems to be proving very successful.’

At these panels, you’ll find a diverse group of executives hailing from Warner Bros, Amazon Music, AGBO, and Netflix, among others. Christian Parkes, the marketing chief at Neon, is eager to learn about the innovative strategies these studios are devising in response to shifting audience preferences.

Parkes stated that we’re witnessing a change in power dynamics within cinema, where influence appears to be decreasing somewhat. After our film ‘Longlegs’, several studios and agencies contacted us asking about our success strategy. As a small player in a vast industry, they have numerous resources at their disposal; it seems counterintuitive that they’d seek advice from us. Instead, the situation should be reversed – they should be the ones seeking guidance from us.

This year’s summit signifies the eighth instance where Deloitte has taken on the role of a sponsor. For China Widener, Deloite’s vice chair for technology, media, and telecommunications, who will serve as the panel moderator, the chance to interact with top-tier industry figures is indispensable.

Widener explained this is our area of focus from a research standpoint. By offering unique insights and diverse perspectives, we aim to encourage industry professionals to consider not only the present, but also the future. This aligns perfectly with our goals.

With over 25 years of industry leadership under his belt, Widener recognizes the significance of discussing Gen Z’s growing influence as consumers during the summit. “Having witnessed the transformation from passive content consumers to active trendsetters myself,” Widener explained, “it’s now evident that consumers are shaping their own preferences and defining what they desire.

With the upcoming launches of Ryan Coogler’s movie “Sinners” and James Gunn’s “Superman” by Warner Bros, Curtis and his crew are busy preparing to revamp their online presence using specialized channels for each genre.

Curtis mentioned that he’s considering how to make the largest impact on social media using an adapted strategy, and he provided an example from ‘F1.’ For the first time, all F1 drivers participated in our trailer debut by live-streaming its release.

Straight from CinemaCon, Parkes views the Entertainment Marketing Summit by EbMaster as an opportunity for film studios to shine more light on their products.

Parkes expressed that it’s wonderful to witness the showcase at CinemaCon, but there seems to be a certain uniformity that leaves him unimpressed. He senses a recurring pattern that we all seem to adhere to, which he finds less than appealing. Instead, he yearns for the studios to surprise us with fresh, innovative, and distinctive approaches to captivate the audience.

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2025-04-23 21:18