The influential South Korean media company, CJ ENM, has managed to obtain exclusive rights to air Korean dramas during peak TV hours on Mexico’s Imagen Televisión, a historic first.
The strategic collaboration is set to broadcast an exclusive K-drama program segment, which will be aired every weekday during peak television times for at least eight months straight.
For the first time, a dedicated slot for Korean dramas has been introduced to Mexico’s competitive TV market, all content being sourced exclusively from CJ ENM’s premium collection. Mexican audiences will now have the opportunity to enjoy a wide range of popular series such as “Familiar Wife,” “Oh My Baby,” “Mr. Queen,” “Emergency Couple,” “Another Miss Oh,” and “Yumi’s Cells.”
In a groundbreaking move for Mexico’s TV industry, a Korean drama slot has been introduced, providing viewers with an exclusive selection of content from CJ ENM’s premium catalog. This includes fan-favorite series like “Familiar Wife,” “Oh My Baby,” “Mr. Queen,” “Emergency Couple,” “Another Miss Oh,” and “Yumi’s Cells.
Erick Pulido, director of content and programming at Imagen Televisión, noted that the Korean Wave in Mexico is a significant cultural trend we can’t ignore. He explained that they’ve noticed a robust appetite for Korean dramas that hasn’t been thoroughly catered to – until now. And, he believes, there’s no more fitting channel than Imagen to take the helm.
Pulido highlighted his network’s strategic advantage by stating: “Our brand is deeply connected to being a global passport for viewers, delivering premium dramas from Turkey and Brazil. With our partnership with CJ ENM now in place, viewers can also savor top-quality Korean dramas, airing every weekday.
Sebastian Kim, Vice President of International Content Business at CJ ENM, expressed: “We’re delighted that Korean dramas are now receiving prime-time broadcast on a significant Mexican broadcaster like Imagen Televisión. This not only boosts CJ ENM’s influence in Mexico but also emphasizes our dedication to providing high-quality content to global viewers.
This newest business endeavor strengthens CJ ENM’s expanding global reach and opens fresh avenues for cross-cultural dialogue through storytelling. This collaboration seems carefully planned to seize the momentum of the rising interest in Korean entertainment content among Latin American audiences.
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2025-04-22 04:51