LeBron James Makes History as First-Ever ‘Kenbassador’ with Limited Edition Barbie Doll

Mattel is introducing a Barbie-inspired Ken doll modeled after basketball legend LeBron James. Here’s the scoop on its release, including details about when and where you can purchase it.

In honor of the 45-year milestone since the debut of the first Black Barbie, Mattel plans to release a series of Barbie Signature dolls showcasing popular personalities from the entertainment industry.

As a gaming enthusiast, I’m super hyped about this unique roster – I’ve got Alicia Keys, Naomi Osaka, Issa Rae, and none other than the basketball legend, LeBron James on my list! LeBron will be first to hit the shelves as his own action figure, akin to Ken from Barbie.

The figure is depicted wearing a blue varsity jacket, checkered trousers, and high-tops with the names of his children inscribed on them. Mattel also included additional items such as Beats headphones and a hat adorned with a crown at its peak.

As a passionate fan, I couldn’t help but be swept up in the buzz when news broke about the upcoming LeBron James action figure. The excitement was palpable on social media, with everyone from fellow enthusiasts to casual followers expressing shock and curiosity.

Mattel unveiled a LeBron James ‘Barbie-Ken’ doll

— TopMob (@TopMob) April 9, 2025

Where to buy Lebron James Barbie doll

Two variations of the Barbie Ken doll modeled after LeBron James will be released, with one featuring a signature and hitting the shelves two days earlier than the standard version.

On April 12, 2025, UNDEFEATED will temporarily stock the LeBron doll in its Le Brea store located in Los Angeles, California. This special occasion will feature exclusive, signed versions of the doll.

On April 14, 2025, you’ll be able to find the LeBron Barbie at Target, Walmart, Amazon, and Mattel Creations for a price of $75.

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For the very first time, an athlete has taken on the role of a Ken Doll representative, with LeBron James being named the first ‘Ken Ambassador’ by the brand.

AP released a video showing an NBA superstar unboxing his Barbie doll for the very first time, and his enthusiasm was palpable upon viewing it.

James spoke up, saying, “Alright, let’s get started now.” He meant that there might be some heavy lifting involved. The legs seem a bit thin and delicate. But don’t worry, he looks quite agile.

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2025-04-09 22:20