Netflix Chief Executive Officer, Ted Sarandos, thinks that content creator MrBeast could earn significantly more if he were to transfer his content from YouTube to Netflix.
In February 2024, YouTube significantly outperformed its competitors in the streaming service sector, surpassing giants such as Netflix, Disney, Amazon Prime Video, among others, in terms of viewership.
As a passionate admirer, I can’t help but notice the ambitious stride taken by Google’s platform, aiming high to surpass Disney as the global leader in media. However, this aspiration has sparked some resistance, notably from Netflix.
In a talk titled “Beyond the Stream”, Netflix CEO Ted Sarandos discussed his perspective on rivalry with YouTube and suggested that established content creators such as MrBeast might find more success by sharing their work on platforms like Netflix.
Netflix CEO says MrBeast would make more money on Netflix
As stated by Sarandos via The Wrap, one significant difference between YouTube’s content and Netflix lies in the fact that YouTubers typically do not receive any initial payment. This means that they are constantly exposed to a financial risk.
He expressed his viewpoint that Netflix might be a more effective revenue strategy for networks and production studios in this context. However, he also highlighted a large number of creators who he categorizes as “pro-am,” meaning they are not fully professional but still produce captivating, intriguing content that is worth watching, when comparing Netflix to YouTube in terms of attracting viewers.
YouTube doesn’t provide creators with initial funding to produce content, meaning they take on all the financial risk themselves. For instance, MrBeast admittedly lost $80 million last year through his YouTube channel. This suggests that the current revenue model isn’t sustainable, especially when you consider that if Beast had a similar audience on Netflix, he wouldn’t need to fundraise; instead, he would likely be spending more money.
In his remarks, Sarandos was referring to a Bloomberg report indicating that the media empire of MrBeast, encompassing his YouTube channel and reality series titled ‘Beast Games’, incurred close to a $80 million deficit.
Instead, it’s worth noting that his chocolate bar business, Feastables, reported approximately $250 million in revenue and a profit of about $20 million in the year 2024.
In simpler terms, the head of Netflix added that YouTube serves as a great platform for creators to initially shape their concepts before they are presented to Netflix. Although both platforms fight for ad revenue, there’s a significant distinction between the types of content available on each.
He believes a segment of the creative community caters to quick, bite-sized content consumption. He distinguishes between wasting time and investing it, implying that their focus is more on how people choose to invest their time.
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2025-04-02 02:18