YouTube recently revised its definition of what constitutes a “view,” however, this change will not result in increased earnings for content creators on the platform.
Starting from March 31, YouTube implemented an update on Shorts, modifying the view count system to resemble the way it’s done on competitor platforms such as TikTok and Instagram.
From now on, if users scroll past a Short, regardless of how long they wait, it’ll be recorded as a “view”. This change also means that repeated views of the same Short will be counted, not just views that last for a certain duration.
According to the platform, this update aims to provide creators with a broader understanding of their short video’s performance, yet it doesn’t necessarily mean an increase in earnings directly from YouTube.
YouTube Short change will result in way more views
As per YouTube, the old method for measuring view counts won’t be replaced but rather renamed as “Engaged Views.
To view those numbers, creators must navigate to Analytics, then select the Advanced Mode option to monitor the number of viewers who continue engaging with the content.
YouTube clarified that this update won’t affect the requirements for the YouTube Partner Program (YPP) or the way Shorts ad revenue is shared. Both will now be determined by ‘Engaged views,’ which means neither creators’ eligibility nor their earnings will be altered.
This change might not directly boost creators’ earnings, but YouTube believes it will help showcase their work more effectively to prospective brand or agency collaborators. It also aims to provide a comprehensive view of the total audience they are reaching, especially when they post content across various platforms.
Essentially, YouTube is aligning its Shorts viewing metrics with those of Instagram and TikTok, leading to a slight increase in view counts compared to their previous levels.
YouTube explained that they implemented this update following the requests from their community, who wanted the number of times a Short was viewed in total to be visible.
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2025-04-01 22:48