Viral ‘Price Tag’ TikTok trend explained as Jessie J song resurfaces

by

The popular ‘Price Tag’ challenge on TikTok is giving a fresh spin to the 2011 song by Jessie J, titled ‘Price Tag,’ which features B.o.B. Here’s a rundown of what it’s all about.

The lively tune from her initial album “Who You Are,” which encourages prioritizing happiness over wealth, has gained a fresh fanbase in 2025, largely due to its catchy incorporation in a widely-used TikTok craze.

On March 1st, TikToker aidan_buys initiated a revival by posting a video with that song. This post, which rapidly gathered over 5.6 million views, ignited an influx of creative adaptations and paved the way for the ‘Price Tag’ challenge to become popular in the following days.

‘Price Tag’ trend explained

As a devoted TikTok enthusiast, here’s a fun twist I’ve noticed on the platform: Users lip-sync portions of a tune, while their companion creatively enacts the song’s lyrics in a comical or over-the-top manner. It’s a delightful blend of music, humor, and creativity!

For example, when the song’s lyrics read, “Take a moment to smile,” the person nearby could flash a wide grin. At “What’s with all the seriousness?”, they might adopt a dry, unamused expression. During “Can’t you even find joy somewhere?”, they could mimic tapping on an invisible watch.

After the catchy chorus, this lively give-and-take interaction comes to an end. Its straightforward nature and entertaining appeal has led to its widespread popularity, attracting both amateur content creators and famous personalities alike.

Example: User bailey_horse_tricks5 participated in a popular challenge on TikTok, delighting spectators with their horse’s synchronized facial movements that were spot-on. This video garnered an impressive view count of more than 24.6 million.

A different content producer, goldenchimmykoo, used clips featuring BTS member Jungkook that matched the song’s lyrics, resulting in a video viewed 7.7 million times.

Supporters of the K-pop band Le Sserafim particularly appreciated their unique spin on a popular theme, with bandmates Yunjin, Chaewon, and Eunchae enacting the song’s words, amassing more than 5.2 million views in the process.

On March 19th, even global sensation Jessie J jumped on board with the trend, posting her unique interpretation which garnered an impressive 3.2 million views.

With ‘Price Tag’ dominating the TikTok For You Page, this fun trend demonstrates how reminiscence for old music and creative flair can effortlessly blend together, providing a contemporary, infectious spin on a timeless tune.

In more than 2.3 million TikTok posts, the initial sound has become popular, attracting users who participate with their friends, loved ones, favorite stars, and sometimes even their beloved pets, all jumping on the trend together.

In 2025, TikTok is bustling with numerous trends, including the Hotspot Bro meme and the widespread phenomenon of Hozier Yell.

Read More

2025-03-24 00:18