The Genius of HoYo’s Biggest Marketing Stunts

Have you noticed how popular HoYoverse games are? It’s not simply due to advertising. Their success comes from creating expansive worlds that go beyond the games themselves. They don’t just sell a product; they build immersive universes and invite players to become a part of them. This builds real enthusiasm and trust with their audience, fostering a sense of community even before someone starts playing. By making players invested in the characters and story, they create a remarkably loyal fanbase.






