Jeepers, Stranger Things Has Had A Huge Impact On Eggo Waffles And D&D Between Seasons 1 And 5

Recent data from Variety shows that the character Eleven’s fondness for Eggo waffles, which began in the first season of the show in 2016, has significantly benefited Kellogg’s, the company that makes them. Kellogg saw a 14% increase in sales during the last three months of 2017, and a further 9.4% increase in the first four months of 2018. This suggests that the popularity of Eggos soared around the time Season 2 was released on October 27, 2017, as fans stocked up both before and after watching. (Sales did decrease during the break between Seasons 2 and 3.) While Millie Bobby Brown, who plays Eleven, may not personally enjoy frozen waffles, it’s clear many other people do!
