Movie Marketing Used to Be Fun. Now It’s Just Inescapable.

Are any of the new movies actually connecting with audiences? Films like Wicked: For Good, Zootopia 2, and Avatar: Fire & Ash are performing well. Among more serious films, One Battle After Another is expected to continue earning awards during awards season, and Marty Supreme has gotten off to a strong start. However, even with a lot of movie advertising, fewer people seem to know what new films are being released and when. The New York Times recently reported, based on research from National Research Group, that only 62 new movies released in 2024 had over 50% awareness – a near record low.








