Minority Mindset

Zooey Deschanel, currently starring alongside Charlie Cox (from Daredevil: Born Again) in the 2025 film Merv (available on Prime Video), recently shared her opinion on Die Hard with People magazine. She firmly believes it is a Christmas movie, stating:

Recent data from Variety shows that the character Eleven’s fondness for Eggo waffles, which began in the first season of the show in 2016, has significantly benefited Kellogg’s, the company that makes them. Kellogg saw a 14% increase in sales during the last three months of 2017, and a further 9.4% increase in the first four months of 2018. This suggests that the popularity of Eggos soared around the time Season 2 was released on October 27, 2017, as fans stocked up both before and after watching. (Sales did decrease during the break between Seasons 2 and 3.) While Millie Bobby Brown, who plays Eleven, may not personally enjoy frozen waffles, it’s clear many other people do!

The unexpected popularity of “Heated Rivalry” took everyone by surprise. According to HBO’s Casey Bloys, they initially anticipated a niche audience, “maybe gay-only,” but the show appealed to a much wider group. This success caught them off guard, leaving them unprepared for a quick return. However, the creators don’t want to repeat the long wait fans experienced with “Euphoria.” They aim to release a new season as soon as possible without sacrificing quality. “We know everyone wants seasons to come out more quickly,” said creator Tierney, “but I don’t want to rush a bad second season just because the show is popular. We’re eager to get back to work and deliver something great, and our creative team feels the same way!”