Bid adieu to fresh streaming ideas such as “B/R Sports” and “CNN Max.” These innovations might disappear without leaving a lasting impression, given that they may not fully materialize for us to experience extensively.
Warner Bros. Discovery has decided to abandon the plans they announced in September 2023 for launching a premium sports channel on Max, and they will also terminate a trial project known as “CNN Max,” which aimed to introduce a separate tier of CNN content for Max subscribers.
For more than a year now, we’ve had the chance to observe how users interact with sports and news on Max. We’ve been delving into methods to refine the U.S.’s sports distribution network. JB Perrette, CEO and President of Global Streaming and Games at WBD, stated that the optimal location for such content currently is within the Standard and Premium tiers. This upgrade guarantees that Max subscribers can still savor this exclusive access, while also facilitating future investments in our premium sports and news collection.
The revelation came as Warner Bros. Discovery encounters challenges in the sports sector. Following the conclusion of the current NBA season, the company will no longer have the right to broadcast live games on TNT, a staple of their schedule for years. This could diminish the allure of a sports add-on tier for viewers, despite Warner’s efforts to strengthen its offerings with new rights agreements for the French Open and some college football championship matches in recent times.
As a dedicated follower, I’ve been eagerly anticipating the transition of CNN to streaming services. However, it seems the complexity of this move might increase due to the internal developments within the news operation itself. They have announced plans to introduce a fresh lineup of digital and mobile products, which could potentially influence the timeline and focus of the streaming project.
Warner, in partnership with Disney and Fox, aimed to initiate a standalone sports streaming platform named Venu. However, due to legal complications, the companies decided to abandon this project, despite having prepared to debut it during the autumn of last year coinciding with the new NFL season, and even appointing a CEO for it.
Many competing streaming services don’t charge viewers additional fees for sports content. In fact, NBCUniversal has been using its sports rights with the NFL and Olympics to attract new users to Peacock. Amazon aims to boost Prime Video usage with “Thursday Night Football” and a fresh NBA deal. Similarly, Netflix didn’t ask for extra payment for streaming NFL games on Christmas Day.
More to come…
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2025-02-26 18:17