DooDoo, an online retail business situated in Santa Monica, was chosen for the Comcast NBCUniversal Sports Technology Program. This opportunity grants them the chance to test their ideas on significant sports entities owned by NBCUniversal, Comcast, and important collaborators.
The aim is to enhance the prosperity of budding tech ventures with great potential, while also aiding NBCU and Comcast properties in creating innovative ways to showcase live sports and associated sports content.
Doodle excels at integrating AI technology to simplify the purchasing process for viewers, offering them the items they see on-screen or similar recommendations. The company focuses on streamlining last-mile payment processes and merchandise delivery in collaboration with retail and shipping partners. Notable digital media clients include DailyMotion and Mux.
The Comcast NBCU Sports Tech Initiative invites ten selected companies to participate in a six-month collaborative project involving groundbreaking applications alongside professionals from NBC Sports, NBC Sports Next, Sky Sports, Comcast Spectacor, the GOLF Channel, NASCAR, Premier League, PGA TOUR, University of Notre Dame, U.S. Ski & Snowboard, USA Swimming, and USA Cycling. Over 1,600 applicants were assessed, with Doiddy and others earning a spot in the 2025 class. The program commences this week in Atlanta.
We’re excited about the investment from Comcast NBCUniversal SportsTech, as it signifies recognition of our innovative AI and top-tier technology from a prominent content and platform company. The year 2025 is expected to be the era of shoppable TV, and sports technology is poised to significantly drive its rapid adoption. Rishi Nair, Diddo’s CEO, expressed this sentiment, stating that this investment presents a rare chance for us to accelerate our growth and influence the future of entertainment. We stand to benefit immensely from collaborations with industry experts and partnership opportunities.
2021 marked the start of the Sports Tech program by Comcast and NBCU. Two years prior, DoDDo was established by Nair, alongside Ryan Sullivan and Pamela Chen.
Jenna Kurath, VP of Startup Partnerships and Head of Comcast NBCUniversal SportsTech, stated that this year’s group has developed a variety of advanced technologies intended to influence the future of sports. These innovations are focused on enhancing fan experiences, improving athlete performance, and optimizing venue operations. By backing these startups and fostering their development, Comcast NBCUniversal SportsTech is achieving crucial business objectives for our portfolio and partners. This support provides a distinctive perspective on the newest sports technology trends while creating a more interactive and exciting environment for fans and athletes globally.
The other nine companies are:
- Camb.AI – Dubai, UAE
- Ekkobar – Indianapolis
- Liminal Space – Los Angeles
- LiveLike — New York
- Orreco – Galway, Ireland
- OZ Sports – Reykjavik, Iceland
- PAM – Los Angeles
- Satisfi Labs – Tampa, Fla.
- Transmit – Miami, Florida, United States
(Pictured: Ryan Sullivan, Pamela Chen and Rishi Nair)
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2025-02-26 16:16