Val Boreland, a specialist in acquiring content for NBCUniversal’s assorted cable channels, will oversee the entertainment functions of these platforms once they are separated from the company towards the end of this year.
Boreland is now serving as President of Entertainment for ‘SpinCo’, a company that will likely be independent and publicly traded once a deal is finalized. Notably, she has secured releases from Universal Filmed Entertainment Group for the Peacock streaming service after their cinema debut, and also managed to bring the ‘John Wick’ franchise onto Peacock with a prequel series titled ‘The Continental’.
Among the newly appointed high-ranking officials in the corporate hierarchy, she is one of them, with the company being headed by CEO Mark Lazarus and CFO Anand Kini.
Working together, we’ll leverage our renowned media resources, map out a path for expansion, and draw more skilled professionals as we gather speed towards the separation,” Lazarus stated. Starting from early April, the new management team will begin assuming their respective roles and responsibilities.
Comcast is proceeding with plans to separate most of its cable properties, which encompass networks like MSNBC, CNBC, Universal Kids, USA, E!, Oxygen, and Syfy. However, Bravo, considered crucial for supplying content to the Peacock streaming platform, will remain part of the NBC TV empire. Comcast announced in October that it would examine the potential consequences of such a move, but it appears they have already made their decision.
Keith Cocozza, who currently heads communications for NBC and previously held a similar position at Time Warner, is set to assume the role of Chief Communications Officer. Brian Dorfler will be appointed as the Chief Human Resources Officer. Jeff Mayzurk will transition into the President role for Operations and Technology. Kristin Newkirk will take on the role of CFO for the company’s TV networks. David Pietrycha has been designated as the Chief Revenue and Business Officer. Greg Wright will serve as both the Chief Accounting Officer and Controller.
More executive appointments are expected to be made in coming weeks.
Boreland’s appointment indicates that the company might strive to boost viewership by forging tactical agreements to broadcast well-liked series and specials on its schedule, instead of solely relying on original series. The firm announced on Thursday its intention to offer a variety of content with live news, sports, and entertainment as the key components, shaping its strategy. The media assets under its management generate about $7 billion in annual revenue.
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2025-01-09 18:48