As a movie enthusiast who has been captivated by the magic of cinema since I was a child, watching Maddock Films’ triumphant 2024 lineup has been nothing short of exhilarating. The studio’s knack for blending genres and creating unique narratives has not only kept me glued to my seat but also left me in awe of their innovative approach.
In 2024, Indian film production company Maddock Films, under the guidance of Dinesh Vijan, has produced a string of hit genre movies. These include the sensationally popular horror-comedy “Munjya” and the sequel to the franchise, “Stree 2.
At the start of the year, the studio released “Teri Baaton Mein Aisa Uljha Jiya,” a successful blend of sci-fi and romance, featuring Kriti Sanon as SIFRA (an advanced female robot). Aryan, portrayed by Shahid Kapoor, is a robotics engineer who unexpectedly falls in love with SIFRA. As the story unfolds, SIFRA develops emotions of her own. The subsequent release was “Munjya,” a chilling comedy that reveals a family secret and the vengeful ghost, Munjya, who seeks marriage. This movie surpassed expectations at the box office, earning over INR100 crore ($12 million) without relying on major stars.
Vijan said to EbMaster that ‘Munjya’ is our greatest triumph as it demonstrates that a film can earn 100 crores without relying on its surface value alone. This victory also establishes the universe firmly since we now have three unique characters, each originating from different regions of India.
The continued success of “Stree 2” – following the strange abductions of women in Chanderi’s town after the events of “Stree” (2018), where a chilling headless entity was involved – underscored the studio’s franchise approach. As Vijan explained, when an audience invests in a franchise and enjoys it, they show their appreciation significantly when the series returns and meets expectations. In simpler terms, if people like what you’ve made and are eager for more, they will reward your efforts with immense support.
Maddock’s method for creating universes entails skillfully weaving self-contained tales into a broader storyline. As Vijan put it, “Each film must stand on its own, and that standalone success allows it to become a part of some larger universe.” A genuine universe, he added, is one that has its own conflicts and contributes to the grander battle.
The studio has ventured into various genres aside from horror-comedy, and one of their latest successes is the thriller “Sector 36” on Netflix. This movie, unlike their typical productions, was described by Vijan as being completely different. In this film, a police officer confronts a serial killer while children disappear in a slum area. Vijan stated that “Sector 36” demonstrates that if films are made authentically, there is an audience for them on Netflix. Additionally, the whodunit mystery “Murder Mubarak,” featuring a star-studded cast, has also been popular on Netflix for Maddock Productions.
In light of growth, Vijan emphasized the crucial role of a strategic distribution plan. “Content may be king,” he stated, “but distribution is divine.” He further explained that as technology progresses and artificial intelligence could lower production expenses, the studio aspires to become adaptable across various screens.
Maddock is additionally examining various approaches for theatrical releases and distribution methods. “It seems crucial to be present across numerous platforms catering to diverse user groups,” remarked Vijan, hinting at potential scenarios where viewers may enjoy greater freedom in their consumption habits.
Throughout 2024, the studio has kept its attention fixed on innovative storytelling. “In 2024, we took a few bold steps, but they didn’t feel like risks because I truly believe that the stories we told broke through the clutter,” Vijan stated, further emphasizing that the company’s guiding principle over the past five years has been to be distinctive.
Vijan stated, “It’s the uniqueness of many of our movies having no comparable counterparts that defines us. I don’t see it as a matter of either going grand or not at all; rather, it’s about being original or not existing.
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2024-12-20 17:47