As a seasoned movie buff with a penchant for global cinematic trends, I find it fascinating to witness Paramount+’s strategic expansion into international territories. With over three decades of observing the ebb and flow of the film industry, I’ve seen giants rise and fall, but Paramount has consistently stood its ground, adapting and evolving with the times.
Paramount+ announced a fresh agreement with the South Korean streaming platform, Coupang, during their session at Content London.
Regarding Paramount+’s position in Asia, Lisa Kramer, the president of international content licensing and global content distribution at Paramount, stated that some companies invest huge amounts into local content in Asia. She mentioned that this requires a significant effort and stepping up, so it’s likely that establishing a flagship channel in a place like South Korea may be something for the future.
In terms of our expertise with American content, finding a fresh partnership was quite straightforward for us.
As a cinephile, I’d put it this way: “The exec highlighted that our agreement with Coupang isn’t just about purchasing their service, it also encompasses multiple channels. Essentially, they’re bundling these channels, so we’ll be making our channels available on their platform.
As the merger between ViacomCBS and Paramount Global is set to finalize following the completion of their Skydance Media deal in 2025, it will mark a lasting union for both media giants.
Two years ago, Paramount+ formed a partnership with a South Korean streaming service, Tving. This was under a broader international agreement between Paramount and CJ ENM, one of the co-owners of Tving.
In September, Paramount entered into a licensing deal with MONO in Thailand to establish a brand extension of Paramount+ on the streaming platform Monomax, which debuted last month.
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2024-12-03 19:17