‘Wicked’ Fans Can’t Stop Filming Scenes on Their Phones – a Form of Piracy That Hollywood Doesn’t Seem to Mind

As a seasoned moviegoer and a connoisseur of all things cinema, I find myself both enthralled and baffled by the current state of theater etiquette. The advent of social media has transformed the way we consume and share our experiences at the movies, with “Wicked” being just one example of this fascinating phenomenon.


The concluding sequence of “Wicked” is a spectacular victory for cinema. In this scene, Cynthia Erivo, filled with defiance, glides through the heavens, revolving over Oz while powerfully singing “Defying Gravity”. This performance leaves her adversaries speechless with admiration. It’s such an emotional moment that it brings tears to the eyes and prompts the audience to cheer – some even leap from their cinema seats in awe as Erivo effortlessly hits those high notes.

You can watch the final four minutes of the initial part of Universal’s blockbuster without purchasing a ticket. At present, it’s accessible for free on social media platforms such as X and TikTok.

This phenomenon arises because spectators find it hard to halt their snapshots and extended videos capturing Erivo and Grande’s intense interactions within the Emerald City. Some of this unauthorized distribution (let’s be clear, that’s what we’re talking about) primarily aims to preserve memories of the fervent enthusiasm for “Wicked.” However, others are intended to express various types of admiration.

Footage showing an audience member attempting to match Erivo’s powerful vocals during her main performance is somewhat blurry. Multiple posts featuring Grande’s interpretation of “Popular,” another popular song from the original musical, can be found online, with fans commending the pop star’s comedic skills and dance abilities. Many of these posts carry a warning label, marked as “Spoiler!”. Additionally, numerous videos have emerged showcasing a surprise appearance by Idina Menzel and Kristin Chenoweth, who played Glinda and Elphaba in the original Broadway production of “Wicked.” These clips and images are currently available online, attracting millions of views, despite the film having been in theaters for just five days.

The term “Wicked” is far from unique. Compilations of Daniel Craig and Drew Starkey’s intimate scenes from A24’s “Queer” have been circulating on X since early September. In one scene, shirtless and injured Paul Mescal can be seen rowing an antique ship in “Gladiator II”, a clip that has been widely shared on TikTok, with the movie being described as “for the girls”.

How do pirated content and copyrighted materials manage to bypass studios’ robust anti-piracy measures and legions of legal professionals, as well as evade community guidelines on social media platforms?

A senior movie industry figure, talking confidentially, has noted that post-pandemic, there’s been a noticeable shift in theater behavior,” he said. “Specifically, younger audiences seem to feel less inhibited about consuming longer content on their devices, despite the fact that phone usage is typically discouraged in cinemas.

The executive, accompanied by two other industry insiders, lamented that they perceive a distinct attitude towards the material, viewing it merely as content. This shift in behavior, they suggested, reached a turning point with the July debut of “Deadpool & Wolverine,” Marvel’s blockbuster crossover. This film not only revitalized the 2024 box office but also reaffirmed the star power of Ryan Reynolds and Hugh Jackman.

The source stated that something significant occurred regarding the movie, and they were referring particularly to Ryan Reynolds and ‘Deadpool & Wolverine’ director Shawn Levy,” said the source. Both of them engaged with pirated social media content from theaters during the opening weekend – much of it showcasing enthusiastic audiences reacting to surprise appearances by Channing Tatum, Wesley Snipes, and Jennifer Garner.

A representative from Reynolds declined responses regarding the matter, while Levy chose to remain silent. Sources close to Levy’s thoughts confirm that he has never intentionally distributed theater-filmed material and is vehemently against piracy. Universal Pictures did not respond to questions about the “Wicked” piracy incident, but a well-informed source from within the company indicated that their internal teams are typically involved in removing illegally posted footage in most instances.

@zaygrande_

this scene is so cute 🥺😭💕 #wicked #arianagrande #arianator #glinda #fyp

♬ original sound – 𝐢𝐬𝐚𝐢𝐚𝐡✰🌱🥯

@dr_alexisleovic

Boundless” could be a suitable paraphrase for “Unlimited” in the context of your sentence describing Defying Gravity featuring Ariana Grande by Cynthia Erivo. This song is also associated with Kristen Chenoweth and Idina Menzel. #wicked #arianagrande #cynthiaerivo #kristenchenoweth #idinamenzel #defyinggravity #Duet.

♬ original sound – Leo in Saint Tropez – Leo in Saint Tropez

A significant factor fueling this type of piracy is the corporate infrastructure. Filmmakers and cybersecurity experts interviewed by EbMaster noted that while major studios have anti-piracy teams, their primary objective is to prevent entire movies from appearing on global torrents with high-quality video and audio. These teams are not designed to handle the widespread issue of piracy across numerous social media posts, as one source explained, likening it to the game “whack-a-mole.

Some parts of the business argue that this content-sharing trend actively stimulates moviegoing among younger audiences. For example, a popular type of post in the “Wicked” community is known as the “Before and After” challenge. Fans record themselves before entering a screening and then again after the credits roll when “Defying Gravity” ends. The emotional reactions, often teary-eyed and bashful, attract many viewers and motivate others to participate. A marketing and PR expert interviewed by EbMaster views this as the natural progression of traditional promotional stunts, similar to capturing a preview audience’s frightened reactions for horror movie advertisements on TV.

Regarding the issue at hand, the Motion Picture Association, acting as a voice for Hollywood studios in Washington D.C., chose not to provide any statement. Previously, Bloomberg reported that the global economy experiences approximately $30 billion in annual losses and roughly 250,000 job vacancies due to pirated content.

From a practical perspective, not everyone is comfortable with the idea of this covert filming persisting. Movie theaters have ardent supporters who value their experience.

One user asked to see their ‘Wicked’ part 1 pictures on November 23,” another user responded, sharing a photo taken of the movie’s title card that resembles the font used in the original “The Wonderful Wizard of Oz,” a nod to the film for fans.

In a reaction to the post, the verified Alamo Drafthouse theater account simply stated, “Or, how about not doing that.” Some people labeled this action as “definitely illegal.” Screenwriter Nic Curcio praised the hit musical “Wicked,” stating it’s bringing numerous positive aspects into the world, including public condemnation of inappropriate behavior at cinemas, which he referred to as a wonderful development.

In the finale of “Wicked”, even though Elphaba is no longer bound by the rules of physics, it’s revealed that certain societal expectations are still beyond her rebellion.

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2024-11-27 02:18