As a seasoned Twitch viewer and supporter, I have witnessed the platform undergo numerous changes over the years, some good, some not so much. However, the recent “adpocalypse” claims have left me somewhat skeptical, given my personal experience and the statements made by popular streamers like xQc and Pirate Software.
Streaming stars Felix ‘xQc’ Lengyel and Pirate Software have dismissed claims that there is an “adpocalyse” happening on Twitch, noting that it is only affecting certain streamers.
In recent times, Twitch has faced criticism from multiple directions. This criticism encompasses actions such as the suspension of Asmongold, alterations in their approach to VTubers, and reinstating banned streamers like Sneako.
More recently, there have been reports of advertisers leaving the platform, which is owned by Amazon. Some streamers have been criticized for their political comments as a possible cause.
On the other hand, several streamers like xQc are pushing back against these allegations. He, who is known for his work on Twitch and KICK, stated that not all streamers on the platform are being impacted by this change in advertisers; it’s only impacting a particular group of them.
buddy, he’s saying that the supposed “adpocalypse” isn’t genuine, it’s just a myth – and that’s his response to Ludwig’s video.
It seems that individuals who interact with tags and politics tend to have a greater risk involved, correct? This is similar to streamers who expose themselves – they often utilize tags and content that are less profitable or monetized, thus earning less income. Ultimately, this is just the way things are.
The position he took on the issue was additionally supported by Pirate Software, pointing out that his ferret rescue venture is entirely funded through ad income, a situation which remains unaltered to this day.
“There is no adpocalyse going on. Yeah, there is no adpocalyse happening. None of our ad revenue has changed, none of the ad revenue of any streamer I know has changed,” he said.
I’m aware that some specific tags on Twitch have been causing issues, but rest assured, nothing related to us has faced any such problems. Nothing at all.
It’s been pointed out that streamers have mentioned their channels are losing monetization due to the use of tags linked to their respective countries.
Twitch has, as of yet, responded to those changes.
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2024-11-18 14:20