Twitch CEO Dan Clancy indirectly criticized some competing platforms, like Kick, by referring to them as ‘smaller’ in size.
As a longtime fan of livestreaming, I’ve seen a lot of platforms try to challenge Twitch’s dominance. It’s been interesting watching competitors like Facebook Gaming, Mixer, and Dlive come and go, all trying to take the crown, but ultimately falling short.
TikTok, YouTube, and Instagram all let people livestream, but it’s not their main focus. This makes Kick the primary competitor to Twitch, which is owned by Amazon, when it comes to live video streaming.
I’ve been watching this new platform backed by Stake, and it’s seriously gaining on Twitch! It’s even become *more* popular for streams in Spanish, which is amazing. But honestly, Twitch is still the biggest overall – it’s hard to beat their reach.
Dan Clancy on Twitch’s rivals
Twitch CEO Dan Clancy discussed competition with Bloomberg on October 9th. He was asked how Twitch deals with other platforms trying to gain ground.
We’re pretty different from other platforms out there, so I don’t spend much time thinking about our competitors. While there are smaller livestreaming services, when you look at major social media like YouTube, TikTok, and Instagram, Twitch is the only one truly built around creating a live, community-focused experience.
We’re essentially a platform for longer-form video content, where people can watch for an hour or two at a time. Think of us as similar to streaming services like Prime Video or Netflix, but with a social aspect built in.
Timestamp of 2:30
Clancy hasn’t wanted to mention Kick by name ever since accusing the platform of directly copying Twitch earlier this year in February.
He often identifies TikTok, YouTube, and Instagram as competitors, but he distinguishes Twitch from these platforms, pointing out its emphasis on longer videos and streams.
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