‘Joker’ Director Todd Phillips Tells Movie Theaters to ‘Stop Showing Commercials’ Before Films: ‘They Take the Air Out of the Room’

As a lifelong cinema enthusiast who’s spent countless hours in the dark, cozy embrace of movie theaters, I wholeheartedly agree with Todd Phillips and his fellow filmmakers. The allure of the silver screen is not just about the films themselves, but the shared experience, the camaraderie, and the magic that unfolds when a theater full of people collectively gasps, laughs, or cries at the same moment.


As a dedicated cinephile, I’ve always cherished the magic of the big screen. Recently, Todd Phillips, director of “Joker” and “The Hangover,” shared his thoughts in a Hollywood poll for Empire magazine about the future of moviegoing. He voiced his wish to eliminate commercials before films, echoing sentiments from other filmmakers like George Miller, Sean Baker, and Daniel Scheinert. Despite their confidence that movie theaters will never fade away, they agree that the cinematic experience could benefit from a modern upgrade.

According to Miller, our innate tendency to connect through storytelling ensures that movie theaters will persist into the future. He stated, “Cinemas, generally speaking, are making every effort…

Phillips proposed that cinemas could make a greater effort, particularly in addressing the growing preference for streaming films at home. He communicated this idea to theaters by saying: “Eliminate the advertisements before the movies. We’ve already purchased our tickets. Our anticipation is high. The commercials often seem to dampen the atmosphere.

Speaking about the Oscar-winning co-director of “Everything Everywhere All At Once”, Scheinert, stated his belief that cinemas will endure due to their ability to foster a sense of community. In essence, he suggests it’s this communal aspect, offering more than just ushering people in and out or overpriced popcorn, that truly resonates with audiences.

He mentioned that he enjoys it when people get dressed up for ‘Barbie,’ dance enthusiastically at ‘RRR,’ engage in lengthy discussions over beers after viewing and discussing ‘It Ends With Us,’ or express intense emotions while watching a movie, likening the experience to feeling heartbreak in a powerful way, similar to Nicole Kidman’s memorable AMC Theatres advertisement.

Head over to Empire’s website to read more highlights from the Hollywood poll.

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2024-11-01 23:16